Emirates Airline hosted a high-level delegation from Jamaica’s Ministry of Tourism at Arabian Travel Market (ATM) 2025, signaling a deepening partnership aimed at boosting inbound tourism to the Caribbean island nation.
Led by the Honourable Edmund Bartlett, Jamaica’s Minister of Tourism, the delegation met with His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive of Emirates Airline & Group. The meeting, held in the presence of Adnan Kazim, Emirates Deputy President and Chief Commercial Officer, focused on ways the airline can support Jamaica’s tourism development through enhanced connectivity and strategic partnerships.
Minister Bartlett was accompanied by Donovan G. White, Director of Tourism at the Jamaica Tourist Board, and Fiona Fennell, Public Relations and Communications Officer, as the team explored options for improving access to Jamaica from the UAE and wider Emirates network.
“Tourism is Jamaica’s lifeblood, and accessibility is key,” said Minister Bartlett. “This partnership with Emirates opens doors to new markets and reinforces our strategy of diversifying visitor arrivals.”
Emirates is currently expanding its footprint in the Caribbean through a recently announced codeshare with German carrier Condor. The agreement allows Emirates passengers to seamlessly connect to Montego Bay via Frankfurt, with the convenience of a single ticket and unified baggage handling. Additional travel options to Jamaica are available through Emirates’ interline agreements with United Airlines, via Chicago and Houston, and with Air Canada via Toronto.
Emirates Skywards members also benefit from the partnership, with the ability to earn and redeem miles on Condor-operated flights to Montego Bay.
In addition to flight connectivity, the airline continues to market Jamaica to its global clientele through Emirates Holidays. The tour division offers curated packages that include stays at premium resorts, adventure activities, cultural experiences, and sporting events across the island.
The renewed collaboration comes at a pivotal time for Jamaica’s tourism industry, as it aims to reach new source markets and solidify its position as a global travel destination. The code-share service via Frankfurt officially launched in April 2025, giving travelers from Dubai and beyond an efficient new route to the Caribbean.
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