The Jamaican Ministry of Agriculture is actively broadening the scope of its initiatives with the launch of the Eat Jamaican Global Campaign.
Announced by Portfolio Minister Floyd Green, the campaign seeks to engage the diaspora in promoting and consuming local Jamaican produce.
The campaign was officially introduced during the 10th Biennial Jamaica Diaspora Conference held at the Montego Bay Convention Centre in Rose Hall, St James.
Strengthening exports and local partnerships
Building on the two-decade success of the original Eat Jamaican Campaign, this global push coincides with the annual celebration set for November 25.
Minister Green highlighted the ministry’s strategy to collaborate with local companies and farmers to ensure the export of authentic Jamaican food items worldwide.
This initiative comes on the heels of Jamaica’s recent success in exporting its first mango shipments to Florida and New York, areas with significant Jamaican populations.
Authenticity and recognition of Jamaican produce
The campaign is specifically designed to help those in the diaspora identify and access genuine Jamaican brands and products directly from the island.
This effort is part of a broader agenda to reinforce the presence of Jamaican food on the global stage.
Minister Green noted the steady demand for authentic Jamaican cuisine around the world, which is evident from the increasing export figures.
Impressive growth in agricultural exports
In the previous year, Jamaica recorded earnings of $94 million from agricultural exports, marking a 2 per cent increase in the value of fresh produce sent overseas.
The country’s leading non-traditional export, yam, brought in over $50 million in 2023 alone, showing significant growth from $37 million the year before.
Additionally, there has been a notable 20 per cent increase in the export of Jamaican sauces.
Culinary excellence on the global stage
Minister Green emphasized the unique appeal of Jamaican cuisine, from the distinctive taste of its mango varieties, like the Julie and East Indian, to the unique flavor of Jamaican ginger.
He expressed pride in the nation’s culinary offerings and encouraged increased consumption of these foods, not only for their taste but also for their economic impact.
Economic and health benefits of supporting local agriculture
The Eat Jamaican Global Campaign is not just about indulging in the rich flavors of Jamaican food but also about supporting the local economy and enhancing health.
By choosing locally grown produce, consumers contribute to the livelihood of Jamaican farmers and their families, fostering economic growth and sustainability within the community.
