The St. Vincent and the Grenadines Tourism Authority (SVGTA) has officially launched its Diamond Rewards Programme, a dynamic new initiative aimed at recognizing and rewarding travel advisors who passionately promote the destination.
The announcement was made on June 5, 2025, during a Destination Update Luncheon hosted by Minister of Tourism, Honourable Carlos James, and organized by the SVGTA in New York City as part of the Caribbean Tourism Organization’s Caribbean Week.
The Diamond Rewards Programme highlights SVGTA’s commitment to strengthening relationships within the global travel trade while showcasing the unrivaled beauty, authenticity, and charm of St. Vincent and the Grenadines (SVG).
The launch comes at a time when SVG is enjoying unprecedented recognition and growth as a must-visit Caribbean destination. The Diamond Rewards Programme reinforces this momentum, following key developments such as JetBlue’s direct service from New York to Argyle International Airport, Air Canada’s year-round service, and the debut of luxury accommodations like Sandals Saint Vincent and the Grenadines — all of which have significantly enhanced the destination’s appeal to travelers from North America and Europe.
“Travel advisors are an essential part of our tourism success story,” says Minister James. “With the launch of the Diamond Rewards Programme, we are deepening our engagement with key stakeholders as part of our strategic focus on business development within the travel trade and creating meaningful incentives for those who help share the story of our islands. As we continue to grow, this programme reflects our appreciation for their ongoing commitment and partnership.”
About the Diamond Rewards Programme
Open to licensed travel advisors in the U.S., Canada, and Europe, the Diamond Rewards Programme invites participants to complete SVGTA’s specialist training courses and begin logging their bookings and flights. Through the platform, advisors will gain access to a variety of exclusive benefits, including:
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Exclusive Rewards: From luxurious travel experiences and branded merchandise to high-profile recognition.
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The Diamond Awards: A flagship annual event honoring top-performing advisors with prestigious prizes and accolades in SVG.
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Ongoing Education: Access to in-depth training modules that highlight the destination’s unique and diverse offerings.
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Running from July 1, 2025, to May 31, 2026, the inaugural programme is designed to empower advisors to inspire clients to explore the idyllic beaches, rich culture, and thrilling eco-adventures that define SVG.
“The Diamond Rewards Programme is more than an incentive, it is a symbol of our gratitude and a strategic investment in our most passionate advocates,” says SVGTA CEO Annette Mark. “We have created a programme that empowers advisors with the tools, knowledge and rewards they need to confidently sell our destination. This is just the beginning of a more robust and collaborative future with the travel trade.”
Travel advisors are encouraged to join this exciting new programme and use their expertise to position SVG as the premier destination for travelers in search of authenticity, elegance, and adventure.
Register now at www.discoversvgpro.com to participate in the programme and follow the campaign on social media using #DiamondRewardsSVG and #BookSVGNow to stay connected and inspired.
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