Jamaica’s Minister of Tourism, Hon Edmund Bartlett, has launched an extensive multi-city marketing campaign in the United States.
This strategic push aims to bolster partnerships and enhance Jamaica’s visibility as a premier tourist destination.
Engaging partners and media in key U.S. cities
The campaign kicks off in New York, where Minister Bartlett is slated to participate in a series of crucial media interviews and attend events during the Caribbean Tourism Organization Week.
This event, coinciding with the organization’s 35th anniversary, is themed “Connecting the Globe, Celebrating Diversity” and features a vibrant array of activities and business meetings.
The tour will extend to Chicago and Dallas, where the Minister will meet with senior executives from major airlines such as JetBlue, Delta, and United.
These meetings are part of Jamaica’s efforts to sustain the growth and success of its tourism sector by reinforcing existing relationships and exploring new opportunities for collaboration.
Leveraging partnerships for sustained growth
Throughout his U.S. engagements, Minister Bartlett emphasizes the importance of maintaining and expanding partnerships with key tourism stakeholders in the United States, which remains Jamaica’s largest source market.
This market is responsible for 74 per cent of Jamaica’s tourist arrivals. By reinforcing these relationships, Jamaica has seen a consistent increase in tourist numbers, achieving a 4 per cent growth over the previous year.
Results and projections: A thriving tourism sector
Jamaica’s tourism industry is experiencing unprecedented success, with record-breaking visitor numbers.
In 2023, the island welcomed over 4 million tourists.
The momentum continues in 2024, with more than 2 million visitors recorded in just the first four months.
Projections for the year suggest a total of 4.58 million visitors, which would represent a 9.6 per cent increase in tourism earnings, amounting to approximately USD 4.38 billion.
