In a move that highlights their continued support for Jamaican sports, quick-service restaurant giant KFC Jamaica has announced a brand partnership with Jaydon Hibbert, the World Under-20 record holder in the triple jump.
This partnership is set to commence on the eve of the Paris Olympics, where Hibbert is poised to compete.
“KFC is a long-time supporter of Jamaican sports and athletes. We believe in investing in our nation’s talented youth, and so we are extremely excited to partner with one of Jamaica’s brightest young sporting talents. We are pleased to welcome Jaydon to the KFC family, and we are delighted to be a part of his journey,” said Andrei Roper, Marketing Manager at Restaurants of Jamaica.
Hibbert, who holds the current World Under-20 record in the triple jump, is expected to lead Jamaica’s medal hopes at the Paris Olympics. Additionally, he is set to represent Jamaica at the World U20 Championships in Lima, Peru, later in August.
A great role model
“Jaydon’s attitude and dedication towards track and field has been commendable. He aligns perfectly with everything we hold dear at KFC – leadership, discipline, commitment, dedication, community, nation-building, and all-around Jamaican excellence. He is a great role model for young athletes. We look forward to what will undoubtedly be a great partnership and are confident he will represent us, both KFC and Jamaica, well at the upcoming 2024 Paris Olympics,” Roper added.
This partnership will see Hibbert featuring in upcoming KFC brand and retail marketing campaigns, further amplifying his presence both on and off the field.
Expressing his enthusiasm for the collaboration and the upcoming Olympic Games, Hibbert remarked, “I’m really excited to be partnering with KFC for this Olympic season. It is an honor to be named the first track and field brand ambassador for KFC. Whenever I land in Jamaica, KFC is always my first stop, so this opportunity to represent the brand is truly special to me. I’m excited to see what the future holds. Without question, it’s a big deal!”
As Jaydon Hibbert prepares to leap into the global spotlight at the Paris Olympics, the partnership with KFC Jamaica underscores the company’s commitment to supporting and celebrating Jamaican athletes. This collaboration not only promises to elevate Hibbert’s profile but also highlights the values of leadership, dedication, and community that both KFC and Hibbert embody.
