West Indies Women welcome global beauty brand BRONX COLORS as T20 World Cup partner
Key Points(5)
- Cricket West Indies (CWI) has added a new international partner to the West Indies Women’s World Cup journey, announcing a partnership with BRONX COLORS as the Official Cosmetics Partner of the Senior Women’s Team for the ICC Women’s T20 World Cup 2026 in England and Wales.
- The collaboration brings together two brands built around confidence, identity, and self-expression, the iconic West Indies women’s cricket team and the urban-inspired cosmetics company recognized for celebrating individuality.
- As the “Maroon Warriors” continue their campaign at the global tournament, BRONX COLORS branding will feature on the non-leading sleeve of the team’s playing shirts throughout the competition.
- A partnership built around confidence and representation The agreement arrives at an important moment for women’s cricket in the Caribbean.
- The West Indies Women entered the tournament with ambition and momentum after defeating defending champions New Zealand in their opening fixture, placing themselves firmly in contention for a place in the knockout stages.
Cricket West Indies (CWI) has added a new international partner to the West Indies Women’s World Cup journey, announcing a partnership with BRONX COLORS as the Official Cosmetics Partner of the Senior Women’s Team for the ICC Women’s T20 World Cup 2026 in England and Wales.
The collaboration brings together two brands built around confidence, identity, and self-expression, the iconic West Indies women’s cricket team and the urban-inspired cosmetics company recognized for celebrating individuality.
As the “Maroon Warriors” continue their campaign at the global tournament, BRONX COLORS branding will feature on the non-leading sleeve of the team’s playing shirts throughout the competition.
A partnership built around confidence and representation
The agreement arrives at an important moment for women’s cricket in the Caribbean.
The West Indies Women entered the tournament with ambition and momentum after defeating defending champions New Zealand in their opening fixture, placing themselves firmly in contention for a place in the knockout stages.
Beyond the boundary ropes, the partnership reflects the expanding profile of women’s cricket and the growing opportunities for brands to connect with the sport’s passionate global audience.
CWI Event Manager Dario Barthley, who initiated the partnership, welcomed BRONX COLORS into the West Indies cricket family and emphasized the importance of the relationship.
“Cricket West Indies is delighted to welcome BRONX COLORS as an official partner of our Senior Women’s Team during the ICC Women’s T20 World Cup.”
Barthley said the partnership represents the increasing commercial appeal of women’s cricket and the impact of the players both on and off the field.
“This partnership represents the growing commercial appeal of women’s cricket and the tremendous value our players continue to create both on and off the field.”
Celebrating the spirit of the Maroon Warriors
CWI highlighted that the qualities represented by BRONX COLORS align closely with those displayed by the West Indies Women, confidence, individuality, resilience, and pride.
Barthley added: “BRONX COLORS is a brand that celebrates confidence, individuality, and inclusivity, qualities strongly displayed by our women.”
He noted that the collaboration provides an opportunity to showcase not only the team’s performances but also the personalities and stories of the players.
“We look forward to collaborating throughout the tournament and building a relationship that showcases both the personalities of our players and the values shared by the two organisations.”
BRONX COLORS embraces women who lead with confidence
BRONX COLORS expressed excitement about joining the West Indies Women during one of the biggest moments in international cricket.
Tanita Caroline Le Roux, Head of Sales, Development & Communications at BRONX COLORS, said the partnership reflects the company’s belief that beauty is about empowerment rather than perfection.
“We are incredibly proud to partner with the West Indies Senior Women’s Team during such an important global moment for women’s cricket.”
She explained that the brand’s philosophy focuses on helping people express their identity.
“BRONX COLORS is built on the belief that makeup is not about perfection. It is about confidence, identity and self-expression.”
According to Le Roux, today’s consumers seek products that reflect who they are, combining quality, performance, value, and personal expression.
A shared vision of energy, pride and cultural power
Le Roux said the West Indies Women represent the same qualities that define the BRONX COLORS brand.
“The West Indies Women represent energy, pride, resilience and cultural power, values that sit at the heart of BRONX COLORS.”
The partnership is expected to create opportunities for both organizations to engage audiences through the tournament while celebrating the strength and personality of the players.
The alliance reinforces CWI’s broader commitment to elevating women’s cricket by attracting partners who recognize the value, influence, and reach of the women’s game.
For the West Indies Women, the partnership arrives as they continue their pursuit of World Cup success.
For BRONX COLORS, it provides a global platform to connect with audiences through sport, culture, and the shared message that confidence comes from embracing individuality.
As the Maroon Warriors battle for international honors, they do so with another supporter behind them, one that believes the strongest statements are made both on the field and beyond it.
