House of Angostura leads festivities in T&T celebrating International Rum Day

The renowned House of Angostura stands front and center as global enthusiasts come together to mark International Rum Day which was observed on August 16.

A toast to Trinidad & Tobago's 'liquid gold'

In a statement the company shared that throughout the month of August, in tribute to International Rum Day, the House of Angostura has planned a series of events and promotions across Trinidad & Tobago.

They aim to unify aficionados and casual enthusiasts alike under the banner of the islands’ cherished ‘liquid gold’.

Specials and promotions will punctuate bars and retail outlets, inviting everyone to revel in the festivities.

Angostura’s unique blend: More than just a drink

Angostura’s Executive Manager -Marketing, Sophie Charles-Barber shared that rum, especially in the Caribbean, stands for more than just a delightful drink, adding that it embodies sunshine, joy, and the very spirit of the region.

"What makes Angostura’s rum unique is the fusion of cultural influences, our bespoke proprietary yeast and the love, care and attention that goes into our fermentation, blending and ageing. Decades of expertise is captured in every bottle, our rums are proudly made here by our people and enjoyed as part of every key cultural celebration,” Charles-Barber added.

A Milestone approaching: Two centuries of excellence

In 2024, the House of Angostura will celebrate a monumental 200-year anniversary.

Although globally recognized for its iconic ANGOSTURAⓇ aromatic bitters, crafted by founder Dr. Johann Siegert, rum has always played an integral role in its rich history.

Since kicking off rum production in 1948, the company said it has introduced a plethora of innovative lines, both locally and internationally.

It further said that the introduction of Old Oak Rum became a game-changer, boosting Angostura’s rum revenues beyond its famed bitters for the first time.

"To date, Old Oak Rum has evolved to more modern evolutions such as AngosturaⓇ White Oak and AngosturaⓇ Royal Oak. Angostura’s most recent international rum launch is AngosturaⓇ Tamboo Spiced Rum, which was inspired by the first ever rum produced by AngosturaⓇ, Siegert’s bouquet rum, and was named after the bamboo drum that set the beat of carnival on the streets of T&T from 1884,” it added.

Capturing the carnival spirit

The company shared that this recently introduced rum, with its fusion of Caribbean spices and golden rum, captures the effervescent spirit of the Carnival that Trinidadians cherish all year round.

By harmonizing British, Latin, and Portuguese influences, the company believes it has crafted a signature flavor profile.