This week Red Stripe announced that it is rolling out new canned rum cocktails that deliver tropical vibes and authentic flavor. The roll out will start in Florida and select markets across the northeast United States, now through the Spring.
Red Stripe Rum Drinks are all about attitude and high energy, giving a head nod to those who express themselves freely, fully, and fabulously. The new cocktails signal Red Stripe’s unprecedented venture beyond beer.
Red Stripe Rum Drinks are crafted with real Caribbean rum, mango, and lime juice, and natural flavors. Made with the next generation in mind, the new cocktails are available in two flavors: Red Stripe Rum Punch, a sweet and vibrant tropical flavor; and Red Stripe Rum Mojito: a smooth classic citrusy flavor. Containing an ABV of 5.9%, both flavors come in packs of slim 12-oz. cans.
“The spirit-based cocktail segment is the fastest growing category within the beer, wine and spirits industry, and with our latest Red Stripe rum innovation, we are able to tap into this trend, and introduce this iconic brand to a new generation of consumers,” says Oscar Martinez, Senior Director Marketing and Innovation at HEINEKEN USA.
“The Red Stripe Rum Drinks perfectly embody the vibrant spirit of Jamaica, and signal a venture beyond beer, no shaker required.”
Red Stripe was first brewed in Jamaica in 1928. Dubbed the Great Jamaican Beer, Red Stripe has earned the distinction of having 16 Monde Selection Awards for Quality, among numerous other awards.
In addition to the world-famous Red Stripe® Lager Beer, the portfolio includes Red Stripe’s latest innovation, Red Stripe Rum Drinks – new canned rum cocktails available in Red Stripe® Rum Punch and Red Stripe® Rum Mojito.
Red Stripe is the trading name of Desnoes and Geddes (D&G) Limited in which HEINEKEN holds the majority shares. Founded by Eugene Desnoes and Thomas Geddes in 1918, D&G celebrated its 100th anniversary in 2018.
