NEW YORK, NY – The Jamaica Tourist Board (JTB) partnered recently with Campari, owners of Appleton Jamaica Rum to host a Diaspora Networking Reception targeting business and community leaders as well as second and third-generation Jamaicans.
Held at Campari America’s midtown headquarters, attendees were able to get a product update from a number of hotel partners while sampling some great Jamaican fare courtesy of Touch of Elegance and Chef Alton Henry.
District Sales Manager Marcia Sinclair in welcoming the attendees thanked them for coming out and indicated that similar events targeting the important Diaspora market are being held throughout the United States and Canada.
JTB’s Regional Director for the Northeast USA, Philip Rose in his remarks reiterated the importance of Diaspora to the Board’s marketing and promotional efforts, referring to them as an extension of the sales team. “A big thank you to the Diaspora for the role you play as Ambassadors, which has gone a far way in helping us make the Northeast the top market for Jamaica’s stopover arrivals through the end of October,” noted Rose. “With the resumption of American Airline’s daily nonstop service from New York JFK to Montego Bay, this will provide Jamaica with increased airlift which you can assist us in filling”.
During the evening, attendees had the opportunity to win 4-day/3-night hotel stays from the various partners. Guests also had the chance to win other gifts and were treated to entertainment throughout the evening from Glenroy Samuels, singer, producer and former member of Fab 5.