According to the American Society of Plastic Surgeons (ASPS), male cosmetic surgery and non-surgical procedures increased by 29 per cent between 2000 and 2018.
The increase is influencing dermatological and plastic surgery practices across the United States.
In 2020, top treatments among men included botulinum toxin, laser skin resurfacing, laser hair removal, and soft tissue fillers. Laser skin resurfacing rose by 482 per cent, cheek implants rose by 1616 per cent, and soft tissue fillers by 137 per cent since 2000. Botulinum toxin treatments increased by 182 per cent and became popular among men as “Brotox”.
Over 265,000 male patients received botulinum toxin procedures in 2020 to treat crow’s feet and frown lines, indicating a continuing “Brotox Boom”.
This significant increase in the number of men undergoing cosmetic procedures highlights a shift in societal norms and the growing desire for men to enhance their physical appearance.
“The stigma of vanity surrounding cosmetic procedures for men has evaporated. Minimally invasive treatments with little downtime and natural-looking results give men the same benefits women have enjoyed for decades — enhanced self-esteem, confidence, and sociability,” says Dr. Cynthia Elliott, the owner and primary practitioner of Skinspirations.
ISAPS reports that over the past two to three years, a greater percentage of men (14.4 per cent or more) have expressed interest in aesthetic surgical treatments. In fact, by 2024, the global market for men’s grooming is anticipated to reach $81.2 billion.
Men are undergoing more cosmetic procedures due to various factors such as social pressures to maintain a youthful appearance, the desire for self-improvement, and to remain competitive in both their career and personal life.
“With the rise of videoconferencing post-pandemic, having a youthful and appealing face has gained importance since that is predominantly the only part of a person that co-workers and new clients see during video conferences,” notes Dr. Elliott.
“At Skinspirations, our team of highly knowledgeable and skilled licensed aestheticians uses medical-grade products to help men, as well as women, achieve a certain level of enhancement to their appearance without attempting to look drastically different.”
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