Jamaican Dancehall star Christopher Martin has announced the release of his new, self-assured single, “Boasy,” set to drop on July 25 via VP Records.
Produced by Ce’Cile and Dale “Dizzle” Virgo, “Boasy” exudes the self-confidence that Martin is known for. Similar to his hit song “I’m a Big Deal,” Martin encourages listeners to be confident and unwavering in their self-belief. “From you good at anything at all, you fi boasy!” he proclaims halfway through the smooth track.
“Boasy is about self-confidence. It’s knowing that you are that person – and you need no one’s validation to solidify that. When you do things that are worthy of showing off, don’t be afraid to show it. Always put your best foot forward. Never shy away from being great,” said Christopher Martin.
Ce’Cile, speaking on the song’s origins, shared: “For this beat, my team and I were going for something slow, sexy, and smooth – something we haven’t heard in a while. We had to get Chris on it because he’s Mr. Smooth, the King of Smoothness. ‘Boasy’ turned out to be typical Chris Martin in the best way possible: letting everyone rock, feel good about themselves, and be comfortable with who they are – being ‘boasy’ but not hype.”
Christopher Martin has had a remarkable year, with plenty to be “boasy” about. In March, the St. Catherine, Jamaica native won the Jacob Miller Award for Best Male Vocalist at the IRAWMAs (International Reggae and World Music Awards). In April, he made history with a 20-minute set at Penn Relays, the oldest and largest track and field competition in the U.S., becoming the first reggae artist to cap off the annual athletic event at Franklin Field. He was also recently nominated for the Male Reggae Artist of the Year award at the upcoming Caribbean Music Awards.
“Boasy” follows last year’s “It’s Guaranteed,” featuring Bounty Killer and Busy Signal, as a release in anticipation of Martin’s next studio album. It will be his third full-length project, following 2017’s Big Deal and 2019’s And Then, the latter of which soared to No. 1 on the Billboard Reggae Albums chart.
Martin will debut “Boasy” live during his headlining spot at the Westchester Reggae Festival at The Capitol Theatre in Port Chester, NY, on August 18.
“Boasy” will be available on all digital platforms on July 25.
