J Wray & Nephew (JWN) Ltd through a partnership with the Ministry of Culture, Gender, Entertainment and Sports for the celebration of Jamaica’s 60th year of Independence has been designated the Official Spirit of Jamaica 60.
J Wray & Nephew Limited has unveiled a limited-edition bottle for its flagship White Overproof Rum at ‘Culture in a Cup’ during the Jamaica Rum Festival.
The festival, which was held at the Aqueduct in Montego Bay, St. James, featured a world-class showcase of Jamaican rums and entertainment to local and international audiences.
According to Sasha Warner-Campbell, the festival was the perfect platform for the launch of the Wray & Nephew Parish Collection, for which only 14,000 cases have been made available.
The commemorative edition of the iconic brand is part of activities undertaken by the company to mark Jamaica’s 60th Independence. This special product is a 70 percent ABV Liquid that is flavorful. Best of all, it is full of character and has a natural fruity aroma with overtones of molasses.
The commemorative packaging features labels that pay homage to the fourteen parishes of Jamaica. With each highlighting a specific landmark from each parish, with a powerful storied history.
The capsule rum will be available at outlets islandwide for a limited time only beginning July 4.
Pavel Smith, Marketing Manager, J. Wray & Nephew Jamaica Limited, describes the enigmatic brand as a one-of-a-kind rum for one-of-a-kind people. “As we celebrate a remarkable and rich cultural heritage, the special commemorative Wray Rum celebrates the essence of Jamaica. Our team sought to make a historic mark. Especially as we honor the collective gifts that make our nation a unique and powerful force globally.”
Smith said the love and support for his brand is encouraging. It inspires his team to create the best experiences with the Official Spirit of Jamaica 60.
“Jamaicans continue to make Wray & Nephew their drink choice for celebratory events and activities. This rum is entrenched in the fabric of Jamaica’s culture and pays tribute to the bold and vibrant heritage that distinguishes a nation and holds great allure globally. This crystal-clear rum’s complexity adds unique character to many momentous occasions. Thank you for choosing Wray Rum Jamaica!”
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