The Caribbean Tourism Organisation (CTO) has declared 2016 as the Year of Romance in the Caribbean.
The organisation says with the launch of this new initiative, the CTO and its member countries and hotels will highlight the region as the leading choice for a romantic vacation for consumers and travel planners selling the region.
“With over 30 destinations to choose from, the Caribbean region provides the perfect backdrop for a romantic getaway highlighted by pristine beaches, secluded accommodations, an abundance of land and water activities, top-notch spa services and personalized attention that meets the needs of the most discerning traveler,” said Hugh Riley, secretary general of CTO.
“The Year of Romance in the Caribbean will spotlight the romantic features of our region beyond the traditional times of year such as Valentine’s Day. A romantic theme is easily embraced by all of our member destinations 365 days a year,” Riley noted.
Throughout the year, CTO in cooperation with its private sector partner the Caribbean Hotel & Tourism Association; will assist member countries with ideas which can be implemented around the theme of romance to appeal to consumers, travel agents and tour operators.
Some of the areas of focus will include first or second marriages and the renewal of vows, the most romantic locations to “pop the question” or say “I do” and inviting celebrity couples to get married in the Caribbean.
The campaign will be promoted through social media and traditional media channels and will create opportunities for travelers and vacation planners to share their experiences and ideas of a romantic Caribbean vacation throughout 2016.