Bob Marley sure goes down well with ice cream. Ben & Jerry’s believe so.
The giant ice cream company have re-launched its One Love flavor in the US, it was announced Thursday. It is named for the reggae legend’s universal anthem for peace.
Marley died on May 11, 1981 at age 36 from cancer.
According to the Marley family and Ben & Jerry’s, a portion of the proceeds from each One Love pint sold will benefit Jamaica’s One Love Youth Camp, a program run by the Bob Marley Foundation and Partners for Youth Empowerment.
One Love ice cream reportedly enjoyed strong success in the United Kingdom last year. It is described by Ben & Jerry’s as “an enchanting harmony of banana ice cream, caramel and cookie swirls, and chocolatey peace signs.”
The partnership will be celebrated on May 22 when Marley’s oldest son, Ziggy, hosts performances by Aaron Nigel Smith and other artists at an invitation-only party at the iconic Roxy Theatre on the Sunset Strip in Los Angeles.
That event will be followed immediately by the first official listening party of Bob Marley’s Reimagined Exodus 40 album – produced by Ziggy and reissued for the 40th anniversary of his father’s Epic Exodus album.
