Some 43 radio stations hailing from crucial markets across the United States are in Jamaica for a Sandals Resorts radio remote, making waves and significantly elevating the island’s tourism profile among millions of listeners.
This exciting event, titled ‘Broadcast Paradise,’ is set to unfold from January 13 to 21 at the stunning Sandals Dunn’s River Resort in Mammee Bay, St Ann. During this period, key figures from Sandals, the Jamaica Tourist Board (JTB), and other local stakeholders will be interviewed, discussing all things tourism and seizing the opportunity to showcase Jamaica to its largest source market, the USA.
“It is truly great that Jamaica will be hosting 43 radio stations out of the United States, which is our main source market. These live broadcasts, which will be in some of our key areas of connectivity, like Miami, Denver, and Philadelphia, will amplify the island’s tourism offerings to keep us at the top-tier level as far as destinations go in the Caribbean,” senior strategist and senior adviser in the Ministry of Tourism, Delano Seiveright, said.
Seiveright said that the high level of visibility that Jamaica will receive is not only “priceless” but comes at a time when the country needs to continue the momentum and the bar set in 2023 as it relates to visitor arrivals.
“A joint partnership between Sandals Resorts and the JTB, the event will also include live interviews with key tourism stakeholders, such as Dunn’s River Falls and Park, Scotchie’s Jerk, Miss T’s Restaurant, Worthy Park Estates, Pure Chocolate Jamaica, Chukka Caribbean Adventures, Devon House, Kingston Creative Artwalk, and Bob Marley Museum,” he said.
Seiveright said that with Jamaica’s close proximity to the US, the country will benefit greatly from the exposure and will now have the opportunity to cement its claim as the number-one destination in the region.
“Having the media here from the United States is fantastic for us and we are going to continue to find opportunities to bring them here and to give Jamaican companies a chance to sell their brand in that forum,” he continued.
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