Blue Diamond Resorts, after 15 years of redefining the all-inclusive experience, has announced it will operate under a new name — Royalton Hotels & Resorts — beginning August 11, 2025. The move aims to consolidate the company’s brand identity and guest experience across its properties in seven major Caribbean destinations.
“This is much more than just a name-change. It is a strategic aligning of our brand portfolio which highlights the strength and recognisability of Royalton,” said Jordi Pellefort, President, Royalton Hotels & Resorts.
Royalton Hotels & Resorts is a leading all-inclusive hospitality company with a curated portfolio of 24 resorts in seven of the Caribbean’s most popular destinations. Each property offers a unique, immersive signature experience. Its eight brands include the award-winning All-In Luxury® Royalton Luxury Resorts, known for elevated comfort and thoughtful services through features such as All-In Connectivity® and the DreamBed™.
Royalton Hideaway is an adults-only retreat designed around the concept of Togetherness, offering exclusive dining and modern accommodation. Royalton Vessence Resorts deliver The Art of Vacation, an all-inclusive approach centered on wellness and mindful connection, while Royalton CHIC Resorts provide vibrant, adults-only escapes full of spontaneity and style. Mystique Resorts by Royalton offer boutique retreats that celebrate local culture, natural beauty, and laid-back sophistication. Grand Lido Negril in Jamaica caters to guests over 21 with a unique Au Naturel beachfront experience.
As part of the rebrand, Hideaway at Royalton will now be called Royalton Hideaway: A Resort Within a Resort, reinforcing its place in the Royalton ecosystem while continuing to offer elevated adults-only experiences.
The portfolio also features Planet Hollywood Hotels & Resorts by Royalton, where guests can Vacation Like A Star in entertainment-infused settings surrounded by iconic memorabilia, and Planet Hollywood Adult Scene by Royalton, where guests can Dodge the Paparazzi in glamorous, adults-only escapes defined by privacy and exclusivity. Planet Hollywood Hotels & Resorts will adopt its new name as part of the brand realignment, strengthening its link to Royalton’s recognition and trust.
“Our identity has never felt more powerful or unified. With every brand now a part of the Royalton Family, our identity is more unified than ever before,” Pellefort said. “Royalton has become more than a brand. It is a household brand that guests trust and remember. This evolution, which we are celebrating 15 years of excellence with, marks a pivotal moment in our history. Blue Diamond Resorts is part of our DNA. Its mission and vision remain at the core of who we are.”
The announcement follows a year of innovation and expansion, including the launch of Royalton Vessence Resorts and the upcoming Royalton CHIC Jamaica Paradise Cove.
