The Jamaica Football Federation (JFF) has secured a major boost in its World Cup qualification campaign with the renewed and expanded support of Wisynco Group Limited.
Through powerhouse beverage brands WATA, Powerade, and the newly added Tru Shake, Wisynco is reaffirming its commitment to Jamaican football at a decisive moment for the Reggae Boyz and Reggae Girlz.
The timing is pivotal. The Reggae Boyz are set to kick off their 2026 FIFA World Cup qualifying journey with an away match against the British Virgin Islands on June 7, followed by a crucial home clash against Guatemala on June 10 at the National Stadium. Wisynco’s renewed partnership arrives as both fuel and affirmation.
“No greater unifier than football”
“We recognize the unifying power of football and its ability to uplift the nation,” said Erin Mitchell, Head of Consumer Marketing at Wisynco. “We are proud to stand with the Reggae Boyz on their journey to the FIFA World Cup in 2026 and to continue our unwavering support of the Reggae Girlz as they set their sights on 2027.”
This commitment is not new. Wisynco has long supported Jamaica’s sporting dreams, and its consumer brands have become closely tied with some of the country’s top football talent. WATA brand ambassador Jody Brown and Powerade’s Khadija ‘Bunny’ Shaw symbolize the synergy between performance and purpose.
Mitchell emphasized, “Through three of our beverage brands — WATA, Powerade, and Tru Shake — our goal is to help fuel the performance and progress of our national teams.”
JFF: “This partnership could last for decades”
Michael Ricketts, President of the Jamaica Football Federation, warmly welcomed the expanded sponsorship, underscoring its long-term significance. “I must express my deepest appreciation to Wisynco for renewing a partnership that I am confident will last for decades. We also warmly welcome Tru Shake on board.”
He pointed to the unprecedented opportunity ahead: “This is a tremendous opportunity; Mexico, the USA, and Canada have automatically qualified, and now our Reggae Boyz must position themselves to join them at the 2026 FIFA World Cup.”
Fueling the fight for qualification
As the Reggae Boyz prepare for back-to-back qualifiers, the importance of corporate support cannot be overstated. Dennis Chung, General Secretary of the JFF, expressed his gratitude: “Wisynco is a true foundation of the Reggae Boyz and Reggae Girlz, and we are very happy that they have come on board in a more formal way to support the campaign for 2026.”
Chung added with a touch of optimism, “We’re also pleased with the addition of the Tru Shake brand, which we are sure will add some more power to the Boyz to get some more goals out there.”
A vision shared
Tanya Lee Perkins, JFF’s Ambassador for Sponsorships, praised the strategic significance of the move: “Wisynco’s increased sponsorship is a significant step forward for the Boyz on their Road to 2026 campaign. It reflects true belief in what’s to come for both our national teams.”
Indeed, with Jamaica’s football narrative entering a crucial chapter, the Wisynco-JFF alliance stands as a bold vote of confidence. One that doesn’t just refresh, but revives the nation’s push for global football greatness.
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