As the Olympic Games draw near, local athletes are intensifying their preparations, and JustBet has timed its latest partnership perfectly to include three of Jamaica’s top sports representatives.
Supreme Ventures’ JustBet recently unveiled its new campaign featuring Reggae Boyz captain and goalkeeper Andre Blake, Olympian Stacy Ann Williams, and motorsports sensation Fraser McConnell.
The Olympic Games are set to be held in Paris, France, from July 26 through August 11.
“We recently refreshed the JustBet brand and have just launched our new advertising campaign to reflect the energy of the brand. It was important to us to align with a diverse group of athletes who all represent excellence in sports to be part of the JustBet story,” remarked Kamal Powell, head of marketing for Supreme Ventures Limited.
Strategic alignment with the brand ambassadors
“The inclusion of accomplished athletes like Andre, Stacy Ann, and Fraser in our new television commercials underscores our commitment to showcasing the multifaceted nature of athleticism and entertainment while celebrating Jamaican sporting excellence. We are proud to partner with these amazing Jamaican athletes as we continue to elevate the JustBet brand,” he added.
Powell highlighted the strategic alignment with the brand ambassadors, emphasizing their significance to JustBet’s mission. “Andre Blake, revered as the backbone of Jamaica’s football team, joins as a symbol of leadership and resilience. Stacy Ann Williams, a formidable presence on the track, epitomizes the physical and mental fortitude it takes to be among the best in sports. Fraser McConnell, known for his fearless approach to motorsports, perfectly embodies the thrill and excitement that define JustBet’s ethos. We are truly thrilled to welcome them aboard,” Powell said.
Blake expressed his enthusiasm about the partnership. “Supreme Ventures has supported sports in Jamaica, including football, for many years, and so I’m excited to work with their team not just in this new ad campaign but also by supporting the Andre Blake Foundation,” Blake said.
Through their partnership with JustBet, these athletes will inspire fans to embrace the excitement of sports and entertainment, fostering a sense of unity and camaraderie among enthusiasts nationwide, the company stated in a release.
