ST JOHN’S, Antigua — West Indies Women’s captain Hayley Matthews has taken on a groundbreaking new role as an official ambassador for the Caribbean Premier League (CPL), reinforcing her status as one of the Caribbean’s most influential sporting figures.
At just 27, Matthews has already carved out a formidable career on the global stage. Now, in her new capacity, she will lend her voice, experience, and leadership to two pivotal areas: boosting participation among women and girls and promoting health and wellness across the region.
Describing her as a “trailblazer on and off the pitch”, the CPL underscored Matthews’ symbolic importance to the league’s ongoing mission of inclusion and community engagement.
“Matthews embodies the spirit and energy of the Caribbean,” the CPL stated in an official release. “Her appointment marks a significant milestone in the CPL’s continued commitment to inclusivity and fan engagement.”
Elevating women’s cricket and community health
Matthews’ ambassadorial role will center on two key pillars: inspiring greater female participation in cricket and leading wellness campaigns aimed at building healthier Caribbean communities.
CPL CEO Pete Russell expressed confidence that Matthews’ influence will resonate far beyond the boundary.
“We are thrilled to welcome Hayley Matthews to the CPL family in this new role,” Russell said. “Hayley’s impact on the global stage has been nothing short of inspirational. Her presence will not only elevate the visibility of women’s cricket, but will also ensure CPL continues to be a fan-centric and inclusive tournament for everyone.”
Matthews: “It’s an honor”
For Matthews, the opportunity represents more than personal recognition—it’s a platform to shape the future of the sport and empower the next generation.
“It’s an honor to join CPL as an ambassador and help shape the future of cricket in the region,” Matthews said. “I’m passionate about giving more girls the chance to play and enjoy the game, and I’m excited to use this platform to promote healthier, more active lives across our communities.”
More than a game
The appointment of Matthews reflects a broader shift in regional cricket—a deliberate effort to make the sport more inclusive, visible, and impactful. Her dual focus on sport and societal well-being embodies a progressive vision for what cricket in the Caribbean can represent.
With her charisma, professionalism, and unmatched passion for the game, Matthews now steps into a transformative role—one that could shape not just the CPL, but the very culture of Caribbean cricket for years to come.
