In a move celebrating Vincentian pride and Caribbean excellence, NASCAR rising star Rajah Caruth has been officially signed as a brand ambassador for the St. Vincent and the Grenadines Tourism Authority in a six-month partnership that also includes TEMPO Networks.
The collaboration will see Discover SVG and TEMPO branding featured across Caruth’s racing assets during the NASCAR O’Reilly Auto Parts Series season, delivering high-visibility exposure at events broadcast to millions worldwide. As the primary media and storytelling partner, TEMPO — currently marking its 20th anniversary — will use its multi-platform reach across the Caribbean and global diaspora to showcase both Caruth’s journey and the appeal of St. Vincent and the Grenadines.
The initiative aims to connect the destination to new audiences and markets, while also highlighting Caribbean culture through TEMPO’s regional storytelling platform.
Caruth welcomed the partnership, emphasizing both cultural pride and broader outreach.
“It means a lot to officially be able to represent St. Vincent and the Grenadines and TEMPO, and hopefully drive not just tourism to the country but awareness to the Caribbean diaspora and community,” he said. “I am proud of my heritage and exude it daily with my practices and core values.”
Frederick A. Morton Jr. described the collaboration as a natural evolution for the network.
“For 20 years, TEMPO has been amplifying Caribbean culture to the world, and this partnership reflects exactly where we’re going next,” Morton said. “Rajah is an extraordinary young talent whose rise is inspiring a new generation, and St. Vincent and the Grenadines is one of the Caribbean’s most breathtaking and dynamic destinations. Through this partnership, we are connecting the Caribbean to new audiences, new markets, and new possibilities.”
Tourism Minister Dr. Kishore Shallow also expressed enthusiasm about the collaboration, calling it a milestone for the destination’s global visibility.
“We are proud of Rajah’s journey thus far as an emerging force on the global stage,” Shallow said. “Partnering with him and TEMPO marks a significant milestone, with tremendous potential ahead. Rajah embodies the energy and ambition of our people, and his story is a powerful reflection of who we are.”
The partnership officially launches May 2 at the Andy’s Frozen Custard 300 at Texas Motor Speedway.
Additional activities throughout the season will include documenting Caruth’s planned visit to St. Vincent and the Grenadines, highlighting his Vincentian heritage, and promoting youth mentorship initiatives. These include his “Racing with Rajah” STEM curriculum, aimed at engaging youth in St. Vincent and the Caribbean diaspora.
The partnership will also feature co-branded travel experiences designed to connect NASCAR excitement with tourism opportunities in St. Vincent and the Grenadines, further positioning the destination on the global stage.
