Caribbean National Weekly

CPL hires Deanna Weekes to enhance sports tourism initiatives across the Caribbean

By Ben McLeod··3 min read
CPL hires Deanna Weekes to enhance sports tourism initiatives across the Caribbean
Key Points(5)
  • Organizers of the Caribbean Premier League (CPL) have taken significant steps to enhance sports tourism across the Caribbean by appointing Deanna Weekes as its new Tourism Partner Manager.
  • Weekes will collaborate with the league's tourist board partners to develop travel packages for fans interested in visiting all CPL host countries during the 2024 tournament.
  • Expressing her enthusiasm for the role, Weekes described it as "a really exciting opportunity to be involved in the biggest annual sporting event in the Caribbean." She also expressed her anticipation in working with tourism partners to strengthen the tournament's impact on the regional economies.
  • <h2>Sports tourism</h2> The CPL, known as one of the premier T20 cricket leagues in the world, aims to leverage its existing strong relationships with tourism boards and partners to further promote sports tourism and contribute to the growth of the Caribbean economy.
  • CPL's Chief Executive Officer, Pete Russell, expressed tremendous excitement about the new initiative.

Organizers of the Caribbean Premier League (CPL) have taken significant steps to enhance sports tourism across the Caribbean by appointing Deanna Weekes as its new Tourism Partner Manager.

Weekes will collaborate with the league's tourist board partners to develop travel packages for fans interested in visiting all CPL host countries during the 2024 tournament.

Expressing her enthusiasm for the role, Weekes described it as "a really exciting opportunity to be involved in the biggest annual sporting event in the Caribbean." She also expressed her anticipation in working with tourism partners to strengthen the tournament's impact on the regional economies.

Sports tourism


The CPL, known as one of the premier T20 cricket leagues in the world, aims to leverage its existing strong relationships with tourism boards and partners to further promote sports tourism and contribute to the growth of the Caribbean economy.

CPL's Chief Executive Officer, Pete Russell, expressed tremendous excitement about the new initiative. He stated, "We are tremendously excited to be able to begin offering fans travel packages so they can watch CPL teams in six wonderful locations across the Caribbean."

This move aligns with CPL's commitment to creating a compelling and immersive cricket experience for fans, while also benefiting the host countries by boosting sports tourism and increasing market share. The CPL tournament continues to be a significant annual sporting event in the Caribbean, drawing cricket enthusiasts from around the world.

As Weekes takes on her role as Tourism Partner Manager, CPL organizers are poised to expand their sports tourism efforts, providing fans with exciting opportunities to witness top-quality cricket action in picturesque Caribbean destinations.

Organizers of the Caribbean Premier League (CPL) have taken significant steps to enhance sports tourism across the Caribbean by appointing Deanna Weekes as its new Tourism Partner Manager.

Weekes will collaborate with CPL's tourist board partners to develop travel packages for fans interested in visiting all host countries during the 2024 tournament.

Expressing her enthusiasm for the role, Weekes described it as "a really exciting opportunity to be involved in the biggest annual sporting event in the Caribbean." She also expressed her anticipation in working with CPL's tourism partners to strengthen the tournament's impact on the regional economies.

Sports tourism


The CPL, known as one of the premier T20 cricket leagues in the world, aims to leverage its existing strong relationships with tourism boards and partners to further promote sports tourism and contribute to the growth of the Caribbean economy.

CPL's Chief Executive Officer, Pete Russell, expressed tremendous excitement about the new initiative. He stated, "We are tremendously excited to be able to begin offering fans travel packages so they can watch CPL teams in six wonderful locations across the Caribbean."

This move aligns with CPL's commitment to creating a compelling and immersive cricket experience for fans, while also benefiting the host countries by boosting sports tourism and increasing market share. The CPL tournament continues to be a significant annual sporting event in the Caribbean, drawing cricket enthusiasts from around the world.

As Weekes takes on her role as Tourism Partner Manager, CPL organizers are poised to expand their sports tourism efforts, providing fans with exciting opportunities to witness top-quality cricket action in picturesque Caribbean destinations.

Read the latest on the Caribbean Premier League:


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