Moore Hues, a global strategic brand marketing agency with offices in major US markets and Jamaica, has signed a consultancy agreement with the Jamaica Football Federation (JFF).
With over 20 years of experience working with Fortune 500 brands and top industry content creators in North America and beyond, Moore Hues, has set its sights on securing global brand partnership opportunities for the JFF. The agency, helmed by marketing veteran, Vanessa Moore, will develop and implement action plans to carry the team to new heights but also bring in the assistance of global dollars to help our national team as they make their way to the CONCACAF Gold Cup and optimistically the World Cup.
The Jamaica Football Federation and Moore Hues foresee a bounce back in the industry following the marketplace slow down due to the pandemic. As spectator sports are set to make a huge comeback, brands are looking to lean into the excitement of the fans.
“Advertisers are excited about the return to normalcy and are looking for ways to tap into their consumers’ passion points,” expressed Moore.
This is a critical move as the JFF’s premiere team has a global fanbase hungry to see their favorite players hit the field. To assist their efforts, Moore Hues will utilize its media partner, StrideVisionTv, known for its high-definition photo, video and streaming work across the Caribbean diaspora.
“We look forward to a successful partnership with Moore Hues,” said Michael Ricketts, President of the Jamaica Football Federation. “The near to medium team will be hectic for the Reggae Boyz as they challenge for the CONCACAF Gold Cup and more importantly, a spot at the Qatar World Cup 2022. The Reggae Boyz is a popular and attractive brand throughout the Diaspora and we look forward to great success off and on the field with Moore Hues and the Boyz, respectively.”
“We want to generate the same excitement we have for the team with our fellow Jamaicans abroad,” continued Moore. The agency wants to rally in the support from members of the diaspora overseas through marketing initiatives that will allow Jamaican loyalists to help carry our team to victory.”
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