Sara Misir signs endorsement deal with Red Stripe
Key Points(5)
- Sara Misir, the Caribbean's sole Formula Woman race car driver, is revving up for the 2024 season with a major boost—she's landed an endorsement deal with Red Stripe, championing their Drink & Live Responsibly and Heineken 0.0 brands.
- In this lucrative partnership, Misir, who previously competed in the GT Cup in the UK during the 2022 and 2023 seasons, will take center stage in Red Stripe's Drink and Live Responsibly campaign.
- This means you'll see her across various digital and traditional media platforms, as well as making appearances on behalf of Heineken 0.0.
- The exciting announcement took place at Red Stripe’s headquarters on Spanish Town Road earlier this week.
- Dianne Ashton-Smith, Red Stripe’s head of corporate affairs, expressed enthusiasm about the collaboration, stating, “We are thrilled to welcome Sara to our Drink & Live Responsibly and Heineken 0.0 campaigns.
Sara Misir, the Caribbean's sole Formula Woman race car driver, is revving up for the 2024 season with a major boost—she's landed an endorsement deal with Red Stripe, championing their Drink & Live Responsibly and Heineken 0.0 brands.
In this lucrative partnership, Misir, who previously competed in the GT Cup in the UK during the 2022 and 2023 seasons, will take center stage in Red Stripe's Drink and Live Responsibly campaign. This means you'll see her across various digital and traditional media platforms, as well as making appearances on behalf of Heineken 0.0.
The exciting announcement took place at Red Stripe’s headquarters on Spanish Town Road earlier this week.
Dianne Ashton-Smith, Red Stripe’s head of corporate affairs, expressed enthusiasm about the collaboration, stating, “We are thrilled to welcome Sara to our Drink & Live Responsibly and Heineken 0.0 campaigns. The duality of this partnership aims to reinforce the message of responsible drinking with Sara’s help, highlighting that when it comes to selecting a designated driver on a night out, 'The Best Driver' to choose is always the one that hasn't had a drink – unless that drink is Heineken® 0.0.
“Sara, who brings her star power to help promote responsible drinking to new and relevant audiences, can effectively convey this message to our consumers, driving home the importance of making responsible choices. This is particularly significant as Sara is breaking barriers in a traditionally male-dominated sport, exemplifying the power of inclusion and becoming a beacon of inspiration. What a remarkable way to kick off International Women's Day this week, themed “Inspire Inclusion,” noted Ashton-Smith.
Perfect partnership
For Misir, this partnership is a perfect fit. “Here's to Heineken and their ‘Drink and Live Responsibly’ initiative. I'm delighted to drive home the importance of road safety. It's simple: speed belongs on the track, not on our roads, and if you're drinking before driving, grab a Heineken 0.0 instead.”
Misir also noted the connection between Heineken and Formula 1, expressing her excitement about aligning herself with Heineken 0.0 as a Formula Woman driver.
Sports Minister Olivia Grange's representative, Alli McNab, commended Sara Misir, emphasizing her as a beacon for gender equality and praising Red Stripe for including her in a campaign promoting responsible drinking.
Misir's 2024 racing season kicks off on April 1 at JRDC’s Carnival of Speed at Dover Raceway in St. Ann. She's set to compete in further races on May 26, July 7, August 4, and October 21 to round out her 2024 Modified Production Class Four racing calendar.
Read: Sara Misir’s stellar performances earn her third-straight Motorsport Athlete of the Year Award
