CWI and ESPN Caribbean sign historic six-year media deal to boost regional cricket
Key Points(4)
- JOHN’S, Antigua – Cricket West Indies (CWI) has announced a landmark six-year media rights agreement with ESPN Caribbean, which will provide exclusive broadcast and digital coverage of West Indies Men’s and Women’s home international matches, along with the Men’s and Women’s CG United Super50 Cup.
- “This new six-year agreement with ESPN Caribbean marks the largest media rights deal CWI has ever secured in the Caribbean,” Inverary stated.
- “It reflects not only the growing commercial value of West Indies cricket but also ensures fans in the region will continue to enjoy uninterrupted coverage of our international series and regional tournaments.
- The partnership aligns with CWI’s goal of providing world-class cricket experiences to audiences at home and abroad.</p>
This partnership, spanning 2024 to 2030, solidifies ESPN Caribbean’s position as the regional broadcaster for West Indies cricket, ensuring that fans across the Caribbean enjoy comprehensive coverage of their teams.
Lynford Inverary, CWI Acting CEO and COO, described the deal as a significant achievement for West Indies cricket. “This new six-year agreement with ESPN Caribbean marks the largest media rights deal CWI has ever secured in the Caribbean,” Inverary stated. “It reflects not only the growing commercial value of West Indies cricket but also ensures fans in the region will continue to enjoy uninterrupted coverage of our international series and regional tournaments. ESPN has been a longstanding partner, and this deal will help CWI achieve its financial objectives while amplifying West Indies cricket’s reach and engagement across the Caribbean.”
ESPN’s mission is to serve local sports fans anytime
Scott McGlone, Senior Director of Programming and Acquisitions at ESPN, echoed this excitement: “We’re thrilled to extend our relationship with CWI through this ground-breaking new deal. ESPN’s mission is to serve local sports fans anytime, anywhere, and there’s no better way to do that than through a long-term partnership with CWI, which holds a legacy of rich sports culture in the region and beyond.”
In addition to exclusive live coverage, the agreement allows CWI to license post-match highlights across free-to-air and digital platforms throughout the Caribbean, further expanding access to cricket content for fans.
This new deal, brokered in collaboration with CWI’s media consultants Pitch International, marks a pivotal step in CWI’s strategy to enhance the global visibility of West Indies cricket and foster stronger connections with fans across the Caribbean. The partnership aligns with CWI’s goal of providing world-class cricket experiences to audiences at home and abroad.
