A new national smoking deterrent campaign has been launched in Saint Lucia as health authorities step up efforts to address the growing impact of tobacco use, vaping, and exposure to public smoking.
The initiative, led by the Substance Abuse Advisory Council Secretariat (SAACS) within the Ministry of Health, Wellness and Nutrition, aims to raise awareness about the health risks associated with all forms of smoking, including electronic vaping devices and the increasing use of tobacco and cannabis products in public spaces.
Acting Deputy Coordinator of SAACS Caleb Paul said the campaign comes at a critical time as Saint Lucia faces a rising burden of smoking-related illnesses, particularly Chronic Obstructive Pulmonary Disease (COPD). He said the goal is to prevent long-term health complications, especially among young people.
Officials say the campaign will focus on educating the public about the dangers of smoking and second-hand exposure, while promoting healthier lifestyle choices across communities.
As part of the rollout, SAACS will engage multiple sectors, including schools, businesses, and event organizers. Peer educators from sports groups and youth organizations will be trained to help spread awareness, particularly among younger audiences.
The campaign will also include workplace presentations, training sessions, and community outreach activities. Members of the public will be able to request sessions through the Secretariat.
Authorities said the messaging will be widely distributed across radio, television, social media platforms, messaging apps, and billboards placed in communities. Officials hope the multi-platform approach will encourage broader public engagement and discussion around smoking-related health risks.
Health officials say the initiative is part of a wider national strategy to reduce non-communicable diseases and improve long-term public health outcomes in Saint Lucia.
