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Jamaica targets Gulf tourists with plans to ease visa rules

In a strategic move to boost tourist arrivals from the Gulf Cooperation Council (GCC) region, Jamaica’s Minister of Tourism, Hon. Edmund Bartlett, announced plans to review the country’s visa facilitation process for GCC visitors.

The Gulf Cooperation Council includes six countries: the United Arab Emirates, Saudi Arabia, Kuwait, Qatar, Bahrain, and Oman.

Speaking at a press conference during the Arabian Travel Market in Dubai on April 29, 2025, Minister Bartlett highlighted the growing interest in Caribbean experiences among travelers from the Gulf, pointing to their higher-than-average spending and longer stays. The proposed changes aim to simplify visa application procedures and enhance Jamaica’s appeal as a travel destination for affluent Middle Eastern visitors.

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“I have been in discussion with our Ministers of National Security and Foreign Affairs to look at more seamless ways for visa facilitation as we recognise the significant economic potential of visitors from the GCC region,” Bartlett said. “By removing unnecessary barriers to travel, we are sending a clear message that our country welcomes GCC visitors with open arms.”

Currently, travelers from the United Arab Emirates (UAE) are granted visas on arrival in Jamaica. However, Minister Bartlett indicated that expanding or improving these arrangements across the broader GCC could help Jamaica capture a larger share of this lucrative market.

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“The GCC is the new frontier for Jamaica as we seek to diversify our source markets,” he added. “Simplifying this visa arrangement will make it easier for their visitors to seriously consider Jamaica as a vacation option.”

In 2024, Jamaica recorded a 29% increase in visitor arrivals from the GCC region, led by a 37.3% jump from the UAE. Saudi Arabia, Kuwait, and Qatar also posted strong gains.

Donovan White, Director of Tourism, noted that Jamaica is already responding to the growing interest. “We are working assiduously with our tour operators and other partners to provide various packages and experiences for visitors from the region,” he said.

Minister Bartlett led a small delegation to Arabian Travel Market, one of the world’s premier travel and tourism trade shows, held at the Dubai World Trade Centre from April 28 to May 1. The event draws global industry professionals and government leaders and serves as a key platform for tourism marketing and networking.

 

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