The tourism sector in Barbados has issued its strongest warning yet over the island’s worsening gun violence, following a deadly shooting near Thunder Bay Beach Bar in St James on Sunday that left three men dead and pushed the national murder toll to 23.
Chairman of the Barbados Hotel and Tourism Association, Javon Griffith, strongly condemned the killings and urged urgent national action to address the growing violence.
“Barbados cannot afford to normalise gun violence. We cannot allow fear, lawlessness and indiscipline to gain further ground in our communities. Nor can we sit idly by while the image and integrity of our island are placed under increasing threat,” Griffith said.
He warned that the recent pattern of violence should alarm both residents and visitors, stressing that what was once considered rare is beginning to feel routine.
“What is perhaps most alarming is that these violent episodes are now beginning to feel like a regular weekend occurrence in Barbados. That is a reality which should concern every Barbadian, every visitor, and every stakeholder with an interest in the safety, stability, and reputation of this country.”
Griffith emphasized Barbados’ long-standing global reputation as a safe tourism destination and the importance of protecting it.
“Barbados has long distinguished itself as a peaceful, welcoming and civilised destination. Our tourism industry and indeed our wider national economy depends heavily on that reputation. Visitors choose Barbados not only for its beauty, hospitality and culture, but also because they believe they are travelling to a destination that is safe, orderly and well-managed,” he said.
He warned that continued violence could damage confidence in the island as a travel destination.
“If this growing pattern of gun violence is not confronted expeditiously, decisively and effectively, it has the potential to erode confidence in our destination and place the future strength of our tourism industry at serious risk.”
Griffith extended condolences to the families of the victims and praised law enforcement efforts, but said a broader national response is urgently needed.
“This is not solely a policing matter. It is a societal issue that calls for leadership, enforcement, intervention, community engagement and sustained action at every level. Barbados cannot afford to normalise gun violence,” he said.
He urged authorities and national stakeholders to act swiftly.
“The time for decisive action is now. We urge the relevant authorities and all national stakeholders to treat this matter with the urgency it demands. The safety of our people must come first, and the protection of Barbados’ reputation as a safe and desirable destination must remain a national priority.”
