Puerto Rican superstar Bad Bunny will bring his Latin trap and reggaeton flair to the NFL’s biggest stage next year, headlining the Apple Music Super Bowl halftime show at Levi’s Stadium in Santa Clara, California, on Feb. 8, the NFL, Apple Music, and Roc Nation announced Sunday.
The selection comes amid another career-defining run for Bad Bunny. He recently completed a historic Puerto Rico residency that drew more than half a million fans and is leading all nominees at the Latin Grammys this November. His album Un Verano Sin Ti, sung entirely in Spanish, has cemented his status as one of the world’s most-streamed artists.
“What I’m feeling goes beyond myself,” Bad Bunny said in a statement. “It’s for those who came before me and ran countless yards so I could come in and score a touchdown… this is for my people, my culture, and our history. Ve y dile a tu abuela, que seremos el HALFTIME SHOW DEL SUPER BOWL.”
Roc Nation founder Jay-Z praised the artist’s influence, saying, “What Bad Bunny has done and continues to do for Puerto Rico is truly inspiring. We are honored to have him on the world’s biggest stage.”
The 31-year-old, born Benito Antonio Martínez Ocasio, has won three Grammys and 12 Latin Grammys. Beyond music, he has starred in films such as Bullet Train, Caught Stealing, and Happy Gilmore 2, and has collaborated with top fashion houses worldwide. He will enter the Latin Grammys as the leading nominee, dethroning producer and songwriter Édgar Barrera.
“His music has not only broken records but has elevated Latin music to the center of pop culture,” said Oliver Schusser, vice president of Apple Music and Beats. “We are thrilled to once again partner with the NFL and Roc Nation to deliver this historic performance to millions of fans worldwide. We know this show will be unforgettable.”
