Dancehall Artist Spice Renews Partnership with Magnum

CNW Reporter

Spice Magnum
"Spice (right) and Brand Manager of Domestic Export for Magnum, Selah Morales- Thompson (left) shares a "Magnum" moment at her re-signing ceremony held in Kingston

After months of excitement, projects unfolding and a new business, dancehall artiste Spice has added another year as a regional ambassador for Magnum Tonic Wine to her list of achievements. 

The self-proclaimed ‘Queen of Dancehall’ has renewed her contract with the highly favoured ‘drink of the dancehall’,  extending and concretizing the mutually beneficial partnership between the two parties. 

Spice, whose real name is Grace Hamilton, said, “I am truly elated as both Magnum Tonic Wine and the Spice brand sees the value of our partnership and the versatility that Spice brings to the table. They have been so impressed with the results that they have decided to re-sign. I look forward to a fruitful and long-lasting relationship,” she said.

Magnum Tonic Wine, which nurtures a direct devotion to the hardcore Jamaican music genre, has enjoyed even more exposure in its alignment with Spice through a series of partnerships. This includes her music videos, charity collaborations, Magnum Xplosion concerts and ‘Magnum Spice It Up’, a popular entertainment talk show that covers issues relevant to the public.

At the recent re-signing, the artist also announced a Magnum Dance Challenge to her hit single ‘Go Down Deh’, where the winners will receive one million Jamaican dollars in cash and prizes. In speaking to what will be the first activity of the renewed brand partnership, Spice said, “There is always something fun to look forward to in any collaboration with Magnum.

“There will be frequent appearances on social media with Ding Dong, the other Mangum Ambassador, so definitely can look out for that. We have a summer jingle coming up, Magnum Spice it Up Season Three, a reality show called ‘Making Team Spice’, and, of course, my birthday celebration where I will be giving back.”

The brand’s Regional Marketing Manager for the Caribbean, Kamal Powell, expressed his delight at the collaboration and hints at upcoming projects that the brand will bring to life. “We are excited to renew this partnership with the Queen of Dancehall herself Spice as she has contributed greatly to the dancehall industry and we recognize her efforts. It is truly a pleasure working with her and I can’t wait for the projects that we will embark on in the future,” Powell said.

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