Jamaica’s Ministry of Industry, Investment, and Commerce is set to initiate business engagements in several non-traditional markets starting in July, urging members of the diaspora to participate.
Over the past year, the Ministry has been at the forefront of organizing export and investment missions across the Caribbean, the United States, Canada, and London.
This initiative marks a significant shift towards exploring new territories to enhance Jamaica’s global business footprint.
Venturing into new markets
In a strategic move to diversify its economic connections, Jamaica will expand its reach into Latin America and parts of Africa. The upcoming months will see delegations heading to Mexico, Colombia, Costa Rica, and El Salvador.
Later in the year, the focus will shift to African nations, including Nigeria, Ghana, Rwanda, and Sierra Leone.
Shullette Cox, President of the Jamaica Promotions Corporation (JAMPRO), shared these insights during a panel discussion at the 10th Biennial Jamaica Diaspora Conference, emphasizing the dual purpose of these missions.
A dual purpose mission
The goal of these international missions is twofold. Primarily, the efforts are not just to promote Jamaica as an attractive investment destination but also to forge substantial business relationships.
By connecting Jamaican business people with their counterparts in these countries, the initiative aims to open up new avenues for exporting and developing robust business partnerships.
Diaspora engagement for national transformation
Held from June 16 to 19 at the Montego Bay Convention Centre in St. James, this year’s Diaspora Conference revolved around the theme ‘United for Jamaica’s Transformation: Fostering Peace, Productivity, and Youth Empowerment’.
