The Jamaica Tourist Board (JTB) has been awarded with the Hospitality Sales & Marketing Association International (HSMAI) Gold Adrian Award for public relations excellence in Crisis Communications/Management.
The JTB’s entry, titled “Communicating Through a Crisis: A Model for Tourism Leadership,” focused on the destination’s thorough and thoughtful response to the pandemic, with an emphasis on innovative marketing and international communications.
The focus of the 2020 HSMAI Adrian Awards was on Best Practices, Innovation and Community, showcasing the industry’s most exceptional efforts that will drive hospitality and tourism recovery.
“It is an honor to have our marketing and communications efforts lauded by an international entity at a time when we have worked so hard to show true tourism leadership globally,” said Donovan White Jamaica’s Director of Tourism.
“A nimble and strategic approach to marketing will remain a top priority for the JTB as we continue working towards a strong recovery for the tourism industry.”
The award celebrates Jamaica’s comprehensive crisis response and ability to engage potential travelers at home due to border closures at the onset of the pandemic.
Since the start of the pandemic, Jamaica has been praised for its COVID-19 response by the World Health Organization (WHO), former United States Ambassador to Jamaica Donald Tapia, and former Canadian High Commissioner to Jamaica, Her Excellency Laurie Peters.