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Trade Trek partners with AMCHAM T&T to launch series for Caribbean brands targeting US market

Trade Trek USA has announced an exciting new collaboration with the American Chamber of Commerce of Trinidad & Tobago (AMCHAM T&T) to introduce the Market Access Series (MAS), a virtual event series aimed at providing Caribbean brands with the tools and insights needed to succeed in the competitive U.S. market.

The first session of the series will be held on Wednesday, April 30, from 2:00 PM to 3:00 PM (EST), featuring Bob Bauer, the President of the Association of Food Industries (AFI), who will present on “Compliance and Navigating U.S. Food & Beverage Regulations.” As the leader of AFI since 2002, Bauer brings a wealth of experience in U.S. food import policy, and his insights into U.S. food regulations are invaluable for any brand considering entering or expanding in the U.S. market.

Bauer’s extensive background includes his role on the Agricultural Technical Advisory Committee for Trade in Processed Foods and his involvement in creating the Food Safety Preventive Controls Alliance course, which has trained over 130 sessions since 2017. With his deep expertise, Bauer will guide attendees through critical compliance areas, such as the Foreign Supplier Verification Program and Food Safety Modernization Act (FSMA) regulations, key components for any food and beverage business looking to navigate the complexities of the U.S. market.

REGISTER NOW: https://tradetrekusa.com/events/

What attendees can expect:

  • Expert guidance on U.S. food regulations and compliance, directly from one of the industry’s top authorities.

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  • Insights into the Foreign Supplier Verification Program and FSMA regulations.

  • An opportunity for Caribbean brands to engage with best practices for export-readiness.

Additionally, all registered participants will receive a complimentary one-year Basic Subscription to the Trade Trek platform, providing access to all MAS events for the year.

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“Our goal with MAS is to bridge the gap between Caribbean innovation and U.S. opportunity,” says Asa P. Sealy, Founder of Trade Trek USA. “By partnering with AMCHAM T&T, we’re unlocking valuable access to market intelligence that empowers regional businesses to scale confidently and compliantly.”

This partnership between Trade Trek USA and AMCHAM T&T aims to support Caribbean businesses in positioning themselves for long-term success in the U.S. market.

“This partnership with Trade Trek aligns perfectly with AMCHAM T&T’s mission to facilitate trade and investment opportunities for our members,” says Nirad Tewarie, CEO of AMCHAM T&T. “The Market Access Series provides tangible value to companies looking to break into the U.S. market, and we are proud to collaborate on such an impactful initiative.”
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Asa Sealy
Asa Sealy
That Branding Guy is a seasoned business consultant with over two decades of experience helping brands, products, and services succeed across diverse industries. With a deep understanding of both Caribbean and global markets, he brings practical insights and proven strategies to the table, spanning everything from market access and branding to the evolving role of AI technology in business. His work is rooted in real-world experience, making complex topics accessible and actionable for today’s entrepreneurs and decision-makers.

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