As the aroma of Thanksgiving dinner begins to fade, the buzz of the holiday shopping season ignites the air on Black Friday. But as one of the most popular American holiday traditions, the day always involves the hassle of trying to find the best deals.
Traditionally, shoppers have to get up early, stand in endless lines at stores, and try to find deals through hordes of other shoppers — all in the name of savings.
In 2022, though, Americans shopped from home on Black Friday more than they did in stores, with 122.7 million people getting their deals in person and 130.2 million making purchases online.
To save you some time, we’ve compiled a list of stores that offer the best discounts for specific items, using data provided by WalletHub.
Top three Black Friday retailers
- JCPenney
JCPenney is the best place to shop on Black Friday because it offers an average discount of 59.1%. This is the fifth time JCPenney has earned the top spot in this report since 2014.
JCPenney offers some steep discounts on extremely expensive items this year, too. If you’re ready to propose to that special someone, you can get a $6,249.98 diamond engagement ring for just $1,666.65. In addition to significant markdowns on jewelry and apparel, JCPenney has great deals on appliances, offering savings of 59.5% on average.
2. Macy’s
Macy’s has the second-best Black Friday discounts this year, saving you an average of 58.2% and as much as 85% on certain items. The store’s best deals by far are on jewelry, which will be 65.9% off, on average.
Macy’s is also known for its clothing selection, and that’s the second-best product category for Macy’s Black Friday discounts, with items marked down by an average of 52.6%.
3. Belk
Belk is the third-best Black Friday retailer, even though it only has physical locations in 16 states, much fewer than the top two stores. At Belk, you’ll receive an average of 54.8% off your purchases, and you can still take advantage of deals online if you don’t have a location near you.
If you’re in the market for new appliances, you’ll definitely want to consider Belk on Black Friday. You can save an average of 60.26%, which is close to twice the average appliance discount offered among all stores (33.5%). Other good categories to shop for at Belk include apparel and consumer packaged goods such as makeup, shampoo, and perfume.
Completing the top 10
4. Kohl’s (48.81% average savings)
5. Target (32.70% average savings)
6. BJ’s (30.11% average savings)
7. Best Buy (29.78% average savings)
8. Amazon (28.48% average savings)
9. Walmart (26.88% average savings)
10. Dell (25.79% average savings)
Kohl’s and Best Buy are the best places to shop for computers and phones; for appliances, Blek and JCPenny; and for furniture, Macy’s and Target. The top three stores are great places to shop for toys, jewelry, apparel, and other products.
