Beyond the excitement on the field and the congratulations off the field of Super Bowl 52, there were some distinctly Caribbean moments you may have missed in the ads and the pre-game show. Here’s four moments that were truly Caribbean:
1: “Day-O,” the song written by Barbadian-roots song writer, Irving Burgie, was featured in the Super Bowl as part of the new E-Trade commercial, “This is getting old.”
The BMG Rights Management company gave E-Trade the rights to use the song for reportedly 500,000, Burgie, 93, lives in Queens, NY. His mother hailed from Barbados. In the ommercial, elderly men and women sing the eerily applicable “Day-O” chorus, “I’m 85 and I want to go home,” as they pop in their dentures, hop on their scooters and head to work. One tired lifeguard runs along the beach in an homage to “Baywatch,” one old fireman struggles with the power of the water hose and a fur-wearing grandma works at a club under the name, “DJ Nanna.”
According to E*Trade, one- third of Americans have no retirement savings and must find other ways to make ends meet.
2: Jamaican roots rapper, Busta Rhymes, was part of the Doritos commercial that featured on the Super Bowl. In the commercial, Peter Dinklage spit flames delivering Rhymes’ tongue-twisting verse from Chris Brown’s “Look at Me Now” to promote Doritos Blaze as Rhymes popped up on the commercial to bless the proceedings, appearing as a moving portrait hanging on the wall.
“It’s an incredible moment and I’m definitely proud of it. I think it’s the hottest commercial on the planet,” Busta told Billboard about the spot. “I feel that it’s one of the best commercials in Super Bowl history…Our culture of hip-hop is being properly represented. It’s a great bag of energy and vibes. I loved doing it — the experience on the set was incredible and watching people’s energy over it was even more fulfilling for me. I’m basking in the moment.”
3: Norwegian Cruise Lines’ aired their commercial during the Super Bowl, featuring Cuban-American singer Pitbull’s new single
“Freedom.” The catchy track adopts the Stones’ “I’m Free” by way of The Soup Dragons.
4: Jamaican reggae artist Shaggy and Sting went from the Grammys to the big pre-show of Super Bowl 52. The duo performed their song “Don’t Make Me Wait” song during the during the 6-and-a-half-hour NFL Tailgate Party before the kick-off. The two have now released a video for the track. The clip features Shaggy and Sting hanging out in Kingston singing, dancing and shooting pool, while the local residents go about their daily business, flirt with one another, prepare yummy-looking food, hit the beach, and take to the streets for a huge party.
“Don’t Make Me Wait” is the lead track from Sting and Shaggy’s joint album, 44/876, due out April 20. The album’s title refers to the international calling codes for Sting and Shaggy’s home countries, respectively: the U.K. and Jamaica. (NewsAmericasNow.com)
