It’s getting near to match time. Hero CPL match time, that is.
The popular T20 cricket tournament’s South Florida leg bowls off on August 4 at Lauderhill Sports Park with St. Lucia Stars
playing Trinbago Knight Riders. Peter Miller, head of the Hero CPL’s media and communications unit, told CNW that fans will be able to access tickets for matches at 18 outlets. That is a Considerable jump from last year’s four.
“The number of outlets increasing to 18 is a sign of the commitment from the Hero CPL to make the USA leg of the event a success this year and for many years to come,” said Miller.
“Last year the marketing strategy was very much focused on the Diaspora community in South Florida and beyond. While that is also part of our strategy for 2017 we are branching out to mainstream media outlets in an attempt to gain traction into those that are new to cricket.”
Since the CPL was launched seven years ago, high-profile players from outside the West Indies have played in the tournament. For Miller, it is important to attract fans from other member countries in the International Cricket Council.“
Interest in the tournament in South Florida is spreading and with the CPL now into its second year of visiting Lauderhill there is name recognition for the event. That will only increase with the plan to come back to South Florida,” he explained.“
With cricket being a growing sport in the USA, the audience comes from the Diaspora communities for the most part. They could be from any of the six nations that have CPL teams or from South Asia, Australia, and South Africa.”
Defending champions Jamaica Tallawahs, last year’s runners-up Guyana Amazon Warriors, St. Kitts and Nevis Patriots and Barbados Trident are the other teams in the L.
Copyright 2017 – Caribbean National Weekly News
