Beaches Resorts has unveiled its US$150 million Treasure Beach Village in Turks and Caicos, marking what executives describe as the beginning of a new phase of expansion and design innovation for the brand across the Caribbean.
The new all-suite village at Beaches Turks and Caicos was officially unveiled over the weekend during a high-profile celebration featuring international guests, entertainers and media. The development adds 101 multi-bedroom suites, six new dining concepts, a 15,000-square-foot lagoon-style pool, and new lifestyle amenities including the Pinta Food Hall and Starfish cinema.
Beaches Executive Chairman Adam Stewart said the project represents the first fully realised example of the company’s next-generation resort model, which he referred to as “Beaches 2.0” — a shift toward more modern, multi-generational and experience-driven luxury tourism.
Treasure Beach Village is the first completed project in what will be a US$1 billion expansion of Beaches Resorts across the Caribbean, as the company accelerates its long-term growth strategy in key regional destinations.
“This is the first of five new resorts,” Stewart said. “Next year, we will open Beaches Exuma in The Bahamas. The year after that, Beaches Barbados. The year after that, the new Beaches in Jamaica. And then the year after that, St Vincent and the Grenadines.”
He added that the pacing of development is intentional, designed to ensure consistency in quality while scaling the brand’s presence across key Caribbean destinations. The Treasure Beach Village concept, he said, will serve as a blueprint for future properties.
Stewart also pointed to ongoing reinvestment in existing Sandals and Beaches resorts, indicating that upgrades and redesigns are expected across the portfolio as part of the broader transformation strategy.
The opening comes as Beaches continues to position itself at the intersection of luxury family travel and large-scale experiential tourism, with a growing emphasis on design-forward accommodations, immersive dining and curated entertainment spaces.
Jamaican Prime Minister Dr Andrew Holness, who attended the weekend event as a special guest, used the occasion to highlight the wider economic significance of Caribbean companies expanding beyond their home markets.
He said Jamaica’s “national wealth” should be viewed in terms that extend beyond its borders, pointing to Jamaican-owned companies operating regionally and internationally.
“We need to understand what national wealth is… The national wealth also includes the Jamaican private sector who are grown in Jamaica, who innovate in Jamaica, and who export to other countries regionally,” Holness said, referencing companies such as Sandals Resorts International and GraceKennedy.
He compared their trajectory to global multinational corporations, arguing that Jamaican firms are increasingly functioning as regional economic engines through job creation, talent export and foreign earnings.
Holness also highlighted the role of tourism employment networks across the Caribbean, noting that brands such as Beaches continue to provide opportunities for Jamaicans working abroad, particularly in destinations like Turks and Caicos where Jamaican workers form a significant part of the hospitality workforce.
The weekend launch event featured a guest list that included Taye Diggs, Jesse Eisenberg, Chad Michael Murray, Boris Kodjoe, Kelly Bensimon and Abbey Romeo, alongside beachside celebrations, fireworks and live performances.
