Grenada launches ‘Spice Isle Summer’ campaign to attract US travelers

The Grenada Tourism Authority (GTA) has officially launched its “Spice Isle Summer: Pure Deals, Pure Vibes” campaign, a seasonal push aimed at enticing travelers from the U.S. Northeast with exclusive promotions and travel perks. Running from July 1 through September 30, 2025, the campaign includes discounted JetBlue flights from New York to Grenada and a “Stay 7, Pay for 6” accommodation offer across a selection of partner properties.

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The initiative is designed to appeal to both returning visitors and first-time travelers looking to experience Grenada’s unique blend of natural beauty, vibrant energy, and relaxed Caribbean charm.

“Our goal is to drive incremental summer bookings by offering real value to travellers while also creating tangible benefits for our local accommodation partners,” said Tornia Charles, Director of Sales and Marketing at the Grenada Tourism Authority. “We’ve strategically positioned this campaign to appeal not only to spontaneous summer travellers, but also to those in search of fewer crowds and lower accommodation rates, which are typically expected during the month of September.”

Participating properties in the “Stay 7, Pay for 6” promotion cater to a wide range of budgets and preferences, from boutique villas to full-service resorts. The list includes:

• Tivigny Villa

• City Inn

• Sea Glass Place

• Little Palace BNB

• 473 Grenada Boutique Resort

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• Bougainvillea Apartments

• Falledge Apartments Belmont

• Point Salines Hotel

• Petite Anse Hotel

• Sea Breeze Hotel

• Bay House

• Silversands Grenada

“This campaign represents a strategic effort to enhance Grenada’s visibility as a premier Caribbean destination during the summer travel season,” said Stacey Liburd, CEO of the Grenada Tourism Authority. “It’s a celebration of community and connection. By partnering with a diverse cross-section of our hospitality industry, we’re not only delivering compelling offers but also highlighting the spirit, sophistication and soul of Grenada.”

The campaign is part of the GTA’s broader mission to boost tourism arrivals, support the local hospitality sector, and reinforce Grenada’s reputation as a top Caribbean destination for leisure, culture, and rejuvenation.