The Grenada Tourism Authority (GTA) wrapped up a high-impact, two-day business development workshop aimed at empowering local entrepreneurs, artisans, and vendors with the skills to grow their businesses and tap into international markets.
Held in partnership with cultural enterprise I AM Caribbeing, the initiative is part of GTA’s broader mission to strengthen the tourism sector by nurturing grassroots enterprise and promoting sustainable economic development.
Leading the sessions was Shelley Worrell, founder of I AM Caribbeing and a trailblazer in Caribbean creative entrepreneurship. Worrell brought her signature blend of cultural insight and global business acumen to the workshop, offering practical strategies for scaling Grenadian businesses while staying rooted in authentic Caribbean identity.
Day one focused on “Export Readiness,” with entrepreneurs diving deep into topics like brand storytelling, business model refinement, and international market expansion. Day two turned the spotlight on the Grand Anse Craft and Spice Market, where cultural storyteller Kered Clement emphasized the power of narrative and customer experience in creating strong, emotionally resonant brands.
“We’ve seen firsthand the incredible potential rooted in Grenada’s creative economy,” Worrell shared. “This initiative wasn’t just about business—it was about celebrating culture, building community, and creating new pathways for commerce. From students to seasoned vendors, the energy and talent in the room were inspiring.”
The event drew over 50 participants, including students from the T.A. Marryshow Community College (TAMCC), emerging entrepreneurs, and long-time market vendors—all eager to refine their craft and contribute more meaningfully to Grenada’s tourism landscape.
Petra Roach, CEO of the GTA, described the workshop as part of a long-term vision to integrate local voices into the heart of Grenada’s tourism offering. “Tourism isn’t just about beaches and hotels—it’s about people and their stories,” said Roach. “By equipping our entrepreneurs with the tools they need to succeed, we’re ensuring that the benefits of the industry ripple throughout our communities.”
As Grenada continues to position itself as a global destination rooted in culture and authenticity, initiatives like these highlight the critical role of local entrepreneurship in driving sustainable growth.
The Grenada Tourism Authority reaffirmed its commitment to similar capacity-building programs in the future, recognizing that a resilient tourism sector depends on strong, empowered local businesses.
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