Broward County Transit (BCT) has launched a new initiative aimed at encouraging more residents and visitors to use public transportation for their fall travels.
The “Just Try It” campaign specifically targets non-riders, particularly those attending concerts, festivals, and other community events, inviting them to consider transit as a convenient option.
“There is a lot to do in Broward County, and people depend heavily on their vehicles to get there,” said BCT CEO and General Manager Coree Cuff Lonergan.
“In recognizing that reality, Broward County is preparing for a transformative transportation future to provide intermodal transit options to its residents. As it continues to advance in this direction, the Just Try It campaign will introduce more people to the benefits of the BCT system and help them discover how public transportation can easily become a part of their journey to experiences that resonate the most with them.”
Cuff Lonergan emphasized that by positioning BCT as an integral part of the experience, eventgoers will begin to see transit as more than just a bus ride, but as a seamless connection to what excites them. Whether it’s a concert in the park or a major sporting event, BCT hopes to offer a hassle-free alternative to the traffic congestion, long wait times, and high parking fees often associated with attending large events.
Broward County Transit provides safe, reliable, and economical bus services across a 410-square-mile area through fixed routes, express lanes, community shuttles, and paratransit options.
Operating seven days a week, including holidays, BCT connects Broward, Miami-Dade, and Palm Beach counties, serving tens of thousands of passengers daily. With 36 fixed routes, BCT offers convenient transportation to major event hubs throughout the region.
Passengers can plan their trips, access real-time bus tracking, and view schedules by visiting Broward.org/BCT or contacting customer service at 954-357-8400.
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