In just two years, Lexi Chow has turned CODA into a leading platform for Caribbean-focused streaming, showcasing the region’s films, TV shows, concerts, and cultural narratives to audiences across 178 countries.
As the platform’s founder and driving force, Chow is on a mission to elevate Caribbean stories and creators on a global stage.
“Caribbean content has long been underrepresented on mainstream platforms,” Chow explained in a recent VP records interview. “CODA was born to fill that gap—a dedicated space where the Caribbean’s rich stories and talents could shine.”
A journey from PR to Caribbean storytelling
Chow’s career began in public relations in the early 2000s, where she forged connections that later proved invaluable. By 2011, she had transitioned into the competitive world of film and television, moving to Los Angeles and immersing herself in the entertainment industry. It was during these years that she realized the glaring absence of Caribbean narratives in global media, planting the seeds for CODA.
Founded in 2022, CODA quickly gained traction by providing a platform for Caribbean creators to share their voices without the limitations of traditional media. “CODA is more than a streaming service; it’s a movement celebrating Caribbean diversity, culture, and creativity,” Chow explained.
CODA’s impact became undeniable in 2023, with moments like the live coverage of Vybz Kartel’s early legal battles. Streamed on Instagram, the event drew comparisons to “CNN for the Caribbean,” uniting audiences across the region in real-time. While CODA doesn’t consider itself a news outlet, this moment exemplified its mission to deliver stories that resonate deeply with its community.
Another landmark was securing exclusive interviews with Kartel for Context Matters, one of CODA’s flagship talk shows. “It showcased our dedication to elevating pivotal cultural narratives,” Chow noted.
A platform with global aspirations
Looking ahead, Chow envisions CODA as a premier destination for inclusive Caribbean and diaspora content. Plans include live sports, expanded original programming, and ventures into African storytelling. “By 2025, we aim to be recognized among the top global streaming platforms, offering high-quality productions that reflect the vibrancy of Caribbean and diaspora cultures,” she said.
CODA’s current lineup includes standout series like The Black Vegan Cooking Show, which blends culinary exploration with conversations about identity and lifestyle, and Premier Boxing Champions, spotlighting the Caribbean’s deep connection to boxing.
What’s next?
With a slate of new projects planned for 2025, CODA is doubling down on its commitment to storytelling excellence. “Our goal is to deliver content that entertains, educates, and connects the global Caribbean community,” Chow affirmed.
As CODA continues to grow, it is reshaping how the world views and engages with the Caribbean. Through bold innovation and a relentless dedication to its mission, Lexi Chow’s vision for CODA is set to leave a lasting legacy in global media.
