Jamaica is set to strengthen its presence in the Latin American tourism market with the launch of a new direct air service between Medellín, Colombia and Montego Bay, according to Tourism Minister Edmund Bartlett.
The new route, operated by Wingo Airlines, will begin on June 23, 2026, and is expected to further position Jamaica as a top destination for Colombian travellers.
“Today marks a significant step in enhancing Jamaica’s tourism strategy,” Bartlett said. “This new route not only responds to the growing interest from Colombian travellers but also reinforces our commitment to increasing connectivity and accessibility to Jamaica for visitors from Latin America.”
Flights will operate three times weekly — Tuesdays, Thursdays, and Saturdays — providing increased accessibility for leisure travellers and travel advisors. Introductory base fares start at USD $159 one-way, inclusive of taxes and fees, with tickets already available through the airline’s booking channels. Wingo plans to offer nearly 32,000 seats annually, becoming the only airline operating the nonstop Medellín–Montego Bay service.
Director of Tourism Donovan White described the new service as a major milestone for the country’s market diversification efforts.
“This is the fruit of our collective labour to expand routes in Latin America, which will diversify and expand our markets. It is indeed a victory for Jamaica and its longstanding partners who have worked to achieve this great outcome,” White said.
The announcement follows the launch of a direct Bogotá to Montego Bay route, which begins operations today. The service initially offers two weekly flights but is expected to increase to three in June due to strong demand.
Deputy Director of Tourism at the Jamaica Tourist Board, Philip Rose, emphasized the strategic importance of expanding connectivity in the region.
“The launch of the Bogotá service, together with the upcoming Medellín route, clearly demonstrates the increasing demand for Jamaica in Colombia and across Latin America. Strengthening air connectivity is essential to unlocking new markets and driving sustainable visitor growth,” Rose said.
Meanwhile, Jorge Jiménez welcomed the expansion, noting benefits for travellers in both countries.
“We are excited to expand our presence in Jamaica with this new route. It presents new opportunities for Colombians travelling to Jamaica as well as for Jamaicans looking to explore Colombia. The attractions in Medellín and beyond offer a vibrant experience for all travellers,” Jiménez said.
With increased seat capacity, expanded routes, and continued investment in demand generation, Jamaica continues to strengthen its position as one of the Caribbean’s most accessible and dynamic destinations for Latin American travellers.
