The Jamaica Tourist Board (JTB) has unveiled the 2026 edition of the Jamaica Visitor’s Guide, a revamped publication aimed at showcasing the island’s resilience, creativity and expanding appeal in the global tourism market.
The new guide targets a wide cross-section of travelers, from solo explorers and honeymooners to corporate planners, incentive groups and destination wedding organizers. Its release comes as Jamaica rebounds from Hurricane Melissa and celebrates fresh milestones, including sprint legend Usain Bolt’s appointment as Global Tourism Ambassador.
“This guide represents more than a travel resource—it’s a testament to Jamaica’s unwavering spirit and our commitment to excellence in hospitality,” said Tourism Minister Edmund Bartlett. “As we continue to strengthen our position as the Caribbean’s premier destination, this publication will introduce millions of travellers to the authentic Jamaica experience that keeps visitors returning year after year.”
Director of Tourism Donovan White said the publication reflects a broader strategy to engage visitors throughout every stage of their travel journey.
“The 2026 Jamaica Visitor’s Guide reflects our strategic vision to reach travellers at every stage of their journey. Through compelling narratives and stunning visuals, we’re inviting the world to experience Jamaica’s vibrant culture, breathtaking landscapes, and warm hospitality that define us as a destination,” White said.
Kristopher DaCosta, marketing manager at the JTB, described Jamaica as a destination that continues to evolve.
“With the release of the 2026 Jamaica Visitor’s Guide, we are excited to invite travellers to discover—and rediscover—everything that makes Jamaica extraordinary,” he said.
Developed in partnership with Fuchsoto Group, the guide blends exclusive editorial content, vivid photography and practical planning insights. Publisher Ewald Fuchs said the publication moves beyond traditional sightseeing.
“Readers can expect exclusive storytelling that showcases Jamaica as an island made for sensory travel,” Fuchs said. “The experiences highlighted go far beyond sightseeing, giving local businesses and communities a platform to share their stories while reaching a diverse, global audience.”
The digital edition is available via VisitJamaica.com, which the JTB said attracts more than 5.5 million unique visitors annually, offering year-round engagement with travelers planning trips to the island.
Tourism officials say the updated guide forms part of a broader push to reinforce Jamaica’s standing as a leading Caribbean destination while spotlighting the island’s cultural depth, hospitality sector and economic resilience.
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