Jamaica Tourist Board (JTB) has welcomed a significant expansion in air service from Virgin Atlantic between London Heathrow Airport and Montego Bay for the Summer 2026 travel season.
From June 1 to October 24, 2026, Virgin Atlantic will operate daily flights on the route, increasing from the previously scheduled four flights per week. The expanded schedule will add 15,480 seats across the summer period, providing greater connectivity and more travel options for visitors from the United Kingdom.
Edmund Bartlett, Jamaica’s Minister of Tourism, said the move underscores the importance of the UK market to the island’s tourism growth.
“The UK remains one of our most important source markets, and this increased airlift will be instrumental in driving our continued recovery and growth. We are particularly encouraged by this show of confidence at such a pivotal time, and we look forward to working closely with our airline partners to ensure Jamaica remains front of mind for British travellers,” Bartlett said.
Tourism officials noted that the expansion reflects continued demand from British travellers, supported by strong booking trends and growing interest in Jamaica as a destination.
Donovan White, Director of Tourism, said the development aligns with Jamaica’s broader growth strategy for the UK market.
“We are pleased with the confidence Virgin Atlantic continues to have in the destination. This expansion also speaks to the demand for Jamaica in the UK and is in alignment with our growth strategy for the region,” White said.
Officials also noted that bookings for the first quarter of 2026 have started strongly, with travel agents and tour operators reporting increased demand. The additional airlift is expected to further boost visitor arrivals during the peak summer travel period.
The Jamaica Tourist Board said it will collaborate with Virgin Atlantic on joint marketing campaigns and trade engagement initiatives aimed at increasing awareness and driving bookings throughout the summer season.
