The chief executive officer of Barbados Tourism Marketing Inc, Andrea Franklin, says the international recognition of Barbados as one of the safest destinations in the Americas and Caribbean for 2026 is both welcomed and reassuring.
“This recognition comes at a particularly significant time in the global tourism environment, as travellers are increasingly discerning and mindful of their choices amid a complex geopolitical landscape,” Franklin said in a statement following the announcement by Travel & Tour World.
She added, “This recognition helps to further position Barbados as a destination that offers a safe, stable, and reliable experience. As a destination, we must remain committed to maintaining the standards that continue to earn the trust of those who travel here.”
Franklin noted that the achievement reflects years of deliberate investment in building and promoting a destination that is safe, secure, and centred on delivering exceptional experiences. “At the heart of this achievement are the people of Barbados, whose warmth, professionalism, and unwavering hospitality define the Barbadian experience and continue to set us apart on the global stage,” she said.
“This recognition is therefore one that all Barbadians should take pride in—particularly those across the hospitality and wider tourism sector who contribute daily to ensuring that every visitor feels safe, respected, and genuinely welcomed,” Franklin added.
She stressed that safety is “not a static achievement—it is a shared and ongoing responsibility. It extends beyond our visitors to the well-being of our citizens and communities.”
Looking ahead, Franklin said the focus remains on maintaining the highest standards, from well-regulated experiences and strong community partnerships to world-class hospitality frameworks, supported by effective governance frameworks that benefit both Barbadians and visitors alike.
Barbados achieved a record-breaking tourism year in 2025, welcoming over 729,000 long-stay visitors, a 3.3 per cent increase over 2024, with significant growth driven by the United States market.
