The Antigua and Barbuda Tourism Authority, in partnership with the Antigua and Barbuda Festivals Commission, has launched a targeted Caribbean roadshow to promote Antigua Carnival 2026, scheduled for July 25 to August 4 under the theme “Feel the Rhythm.”
Tourism officials say the initiative is aimed at boosting regional awareness and encouraging early travel bookings ahead of the summer season.
“Antigua Carnival is more than a celebration, it is a major economic driver for tourism,” said Charmaine Spencer, Director of Tourism for the Caribbean and Latin America. “By engaging regional audiences, we are generating strong demand, locking in early bookings for our airline and hotel partners, mas makers and event producers, and cementing Antigua’s position as the Caribbean’s premier summer festival destination.”
The promotional push began with activations during Carnival celebrations in Trinidad and Tobago and Dominica, where tourism representatives promoted Antigua Carnival to thousands of revellers.
In Trinidad, the team connected with carnival-goers at major events, including Hyatt Lime and Caesar’s Army’s A.M. Beach, while also appearing on television and radio programs to highlight the upcoming festival. Attendees were also invited to participate in a “Win a Trip to Antigua” promotion.
Promotional activities in Dominica included media appearances, live broadcasts and on-the-ground activations in partnership with KFC Dominica and airline partner Sunrise Airways, along with outreach at the Bayfront Artisan Market.
Ambassador Elizabeth Makhoul, chairperson of the festivals commission, said the roadshow helps bring the carnival experience directly to regional audiences.
“Through meaningful on-the-ground engagement, curated promotional packages and dynamic brand interactions, we did more than promote a festival; we delivered an authentic preview of the Antigua Carnival experience,” she said.
Officials also highlighted travel options to the destination with airline partners including LIAT Air and Sunrise Airways.
Additional stops across the Caribbean are planned as the tourism authority ramps up its summer campaign. The promotion will also include special travel deals, value-added packages and early booking incentives across participating hotels, excursions and experiences.
Travelers interested in attending Antigua Carnival 2026 or entering the promotional giveaway can find more information at the destination’s tourism website at www.visitantiguabarbuda.com.
