Jamaican Olympian Shelly-Ann Fraser-Pryce, the most decorated 100-meter sprinter of all time, has scored a brand partnership with popular Swiss watch brand Richard Mille.
The announcement was made via the brand’s social media platform on Tuesday.
“On your mark, get set, Go! Olympic Gold Medallist and World Champion Shelly-Ann Fraser-Pryce has joined the Richard Mille family. The proud Jamaican “Pocket Rocket” and the most decorated athlete in 100m history is setting her sights on further glory at the Paris Olympics in 2024,” Richard Mille said.
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The 36-year-old Fraser-Pryce has joined the likes of all-time top scorer for Ivory Coast’s national football team Didier Drogba, number 1 ranked tennis star Rafael Nadal, and South African sprinter Wayde van Niekerk, who are among the legendary athletes signed as ambassadors of the brand. Celebrities such as Grammy-award winning rapper and record producer Pharrell Williams and Academy Award-winning actress Michelle Yeoh also represent the brand.
Yohan Blake, the former world 100m champion, was the first from Jamaica to be endorsed by the globally renowned company.
All eyes on Paris
Shelly-Ann Fraser-Pryce has her sights set on the upcoming 2024 Paris Olympics, which she says will be her final bid to add to her impressive collection of Olympic medals.
Despite facing challenges earlier in the year, including withdrawal from competitions due to a family emergency and a knee injury, Fraser-Pryce made a remarkable comeback. She showcased her resilience and athletic prowess by securing second place in the 200m at the Jamaican Championships.
Additionally, she earned silver and bronze medals at the World Athletics Championships in Budapest, contributing to Jamaica’s success in the 4×100 relay despite sustaining a hamstring injury.
In 2023, Fraser-Pryce also achieved the milestone of winning her first Laureus World Sports Award for Sportswoman of the Year, a recognition of her consistent excellence in athletics.
She was also honored this month with the 2023 Alumni Exemplar Sports Award by the University of West Indies during the university’s 75th Anniversary celebrations.
Read: UWI recognizes Shelly-Ann Fraser-Pryce with Alumni Exemplar Sports Award
