Major League Soccer’s very own Inter Miami and the global cruise line giant, Royal Caribbean International (RCI), last month announced their partnership that intertwines the essence of vacations and sports.
With this development, the brand has become the club’s main partner and official vacation partner.
Unveiling a new era: La Presentación
Inter Miami and RCI hosted a grand event in July, “La Presentación”, at the bustling DRV PNK Stadium. There, football legends from around the globe and their families were formally welcomed to Miami. The central theme, “Freedom to Dream,” served as a testament to the shared vision and ambition both brands possess.
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A history of dedication and drive
Jason Liberty, the top executive at Royal Caribbean Group, reminisced about the cruise line’s half-century-long roots in Miami.
He expressed his excitement over Inter Miami’s achievements, particularly their recent Leagues Cup victory.
As the Club’s Main Partner, we are thrilled to build on that momentum together and deliver memorable moments to fans around the world,” he said.
Jorge Mas, the Managing Owner of Inter Miami CF, spoke highly of the synergy, stating, “We are proud to partner with Royal Caribbean, an iconic Miami brand. As a global leader in the cruise industry, Royal Caribbean shares Inter Miami’s innovative drive. Together, we will set the standard for the future of sports partnerships.”
More than just branding: Authentic partnerships
Fans can anticipate a series of integrated experiences, from stadium LED displays to fan zone activations and digital outreach. This partnership aims to transcend traditional branding and deeply engage with the global audiences both entities command.
Xavier Asensi, Inter Miami CF’s Chief Business Officer, emphasized the genuine nature of this partnership.
“Two local brands with global audiences and huge ambitions,” he remarked, highlighting the authentic alignment of both brands.
Kara Wallace, the senior vice president at RCI, also shared her enthusiasm, projecting a vast potential in reaching a diverse audience.
She emphasized the anticipation surrounding the arrival of the “Icon of the Seas” to Miami.
A new age of holidays beckons
Royal Caribbean’s “Icon of the Seas”, set to dock in January 2024, is touted as a holistic vacation experience.
It promises an ensemble of holiday themes, catering to a broad spectrum of vacationers.
From young families to thrill-seekers, the ship is designed to offer something for everyone.
With over 40 venues for dining and entertainment, the ship promises unforgettable memories for all its guests.
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