Leep Marketing recently revealed that Briana Williams, the sensational 21-year-old Jamaican sprinter, has renewed her sponsorship deals with GraceKennedy and Digicel ahead of World Championships in Athletics.
Rising from a young prodigy
Back when she was merely 18, Williams inked her initial sponsorship contracts with these renowned Jamaican entities, marking the onset of her professional athletic journey.
Notably, in 2018, she was crowned the World U20 sprint double champion and was distinguished as the Austin Sealy awardee at the CARIFTA Games in two consecutive years, 2018 and 2019.
Her incredible prowess in the 100 metres, 200 metres, and 4 × 100 metres relay disciplines during these events placed her on par with the legendary Usain Bolt, who won the same honor twice in a row in 2004.
An Olympic achievement
Evolving from her early successes, Williams, at the age of 19, solidified her place in Jamaican sports history by being a part of the 4x100m relay team that secured the gold at the Tokyo Olympics in 2021.
She also was instrumental in bringing home the 4x100m silver for Jamaica at the World Championships held in Oregon.
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Williams on her renewed partnerships
The sprinter is enthusiastic about her prolonged association with Digicel and Grace Foods. She emphasized her recognition of the rare privilege she has, given the plethora of accomplished sprinters in Jamaica.
Tanya Lee Perkins, the person spearheading Leep Marketing and overseeing Jamaica’s sponsorship initiatives for Williams, heaped praises on Digicel and GraceKennedy.
She underlined the inherent risks that companies take when associating with athletes early in their careers. However, she highlighted Williams’ commendable achievements, such as winning two medals for Jamaica, and her continuous philanthropic contributions, making the alliances fruitful for both sides.
The top executives from the sponsoring companies also echoed their support.
Don Wehby, the CEO of the GraceKennedy Group, lauded Williams’ unwavering focus and determination.
Digicel’s CEO, Stephen Murad, celebrated her as an exemplary ambassador, praising her congenial nature, cooperative spirit, and her devotion to uplift the athletic community.
