ST. JOHN’S, Antigua – The unmistakable maroon jerseys of the West Indies men’s cricket team will once again feature the Apex Group Ltd logo front and center, as Cricket West Indies (CWI) officially announced the renewal of its sponsorship agreement with the global financial services provider.
Effective from May 21 to June 5, the renewed partnership ensures Apex’s continued presence on team kits as the “Men in Maroon” take on six One Day Internationals (ODIs) and six T20 Internationals (T20Is) across Ireland and England.
More than a logo: A living partnership
This collaboration extends beyond brand placement, reflecting a shared ambition to deepen engagement with fans and foster authentic connections with the game.
Select Apex employees will gain exclusive access to West Indies team training sessions in Dublin and London, offering behind-the-scenes insight into elite international cricket preparation. The initiative not only rewards employees but also brings them closer to the heart of the sport.
In addition, CWI and Apex will co-create compelling digital content throughout the tour. This storytelling initiative will spotlight player performance, tour highlights, and the unique personality of West Indies cricket, further energizing digital audiences across the globe.
Building on a legacy of support
CWI Chief Executive Officer Chris Dehring expressed his appreciation for the continued alliance, citing Apex’s consistent dedication to Caribbean cricket since the start of the partnership in 2021.
“Apex has proven to be an outstanding and consistent partner, aligning its global brand with the strength, passion, and legacy of West Indies cricket,” said Dehring.
“Their continued investment reflects confidence in our team and our regional brand. With the Apex logo once again front and center, we anticipate significant global visibility and mutual value.”
A global brand with Caribbean heart
Echoing this sentiment, Apex Group founder and CEO Peter Hughes emphasized the shared values at the core of the partnership and his enthusiasm for the months ahead.
“We’re pleased to renew our partnership with the West Indies cricket team, an iconic presence in global sport,” Hughes stated.
“This collaboration offers a unique opportunity to connect with diverse audiences internationally and celebrate our shared values of performance and resilience, while also supporting the Caribbean’s next generation of talent.
We look forward to some exciting matches and supporting the team throughout the upcoming tours.”
As West Indies cricket continues to command international attention, this renewed alliance with Apex Group reinforces a powerful message: global partnerships rooted in cultural pride and performance excellence can drive the sport—and its story—forward.
