visuEats partners with Jamaica Tourist Board to boost culinary tourism
visuEats Limited, the innovative digital platform transforming how diners connect with restaurants, has announced an exciting partnership with the Jamaica Tourist Board (JTB). The collaboration aims to enhance Jamaica’s culinary tourism experience, attracting both international and regional visitors through the power of digital innovation.
“Jamaica is known for its gastronomic delights, which have become a strong marketing pillar for the destination. We are known for our authentic flavour,s and this partnership will help to spotlight even more culinary experiences that visitors and locals alike can partake in,” said Donovan White, Director of Tourism.
The partnership, set for a five-year term, is designed to elevate Jamaica’s food culture by promoting greater visibility and accessibility. The initiative aims to create a seamless digital experience, allowing visitors to explore the island's diverse culinary offerings before arriving.
“At visuEats, we understand that food is not only a pillar of Jamaican culture, but also a powerful driver of tourism. As the Caribbean’s best culinary destination, it’s time our diaspora, our locals, and the world visually immerse themselves in Jamaica’s food scene,” said Sophronia McKenzie, Founder and CEO of visuEats. “Through this partnership with the Jamaica Tourist Board, we are creating a seamless digital journey that brings the vibrancy of Jamaica’s culinary landscape directly to travelers’ fingertips.”
As part of the partnership, visuEats will be integrated into the Jamaica Tourist Board’s official website, VisitJamaica.com, providing users with direct access to interactive restaurant listings and visually engaging digital menus. This feature enhances the experience of exploring Jamaica’s culinary scene from the comfort of home, even before visiting the island.
In addition, the collaboration will extend to promoting culinary events, with visuEats showcasing JTB-sponsored food festivals and dining experiences. This will further increase the visibility of Jamaica's chefs, eateries, and food culture.
By bridging the gap between technology and tourism, this partnership signifies a new era of culinary discovery in Jamaica, enhancing how people explore, experience, and enjoy the island’s rich food offerings.
